From donations to volunteer logs, nonprofits collect an array of data. However, without analysis, that’s all it is: data. It’s not until organizations compile, organize, and analyze that data that it becomes something meaningful, something that can be used to identify trends and make informed decisions on how to push the nonprofit’s mission forward. […]
Search engine optimization (SEO) is one of the best ways for a nonprofit to increase their visibility in search engine results and drive organic traffic to their website. After all, the majority of web traffic is organic, and the higher the ranking of your page on the search engine results page (SERP), the more likely […]
Here at Relevance Advisors, one of our core values is to “Pay it Forward''. We want to do our part in ensuring the success of important causes, which is why we have an SEO Audit Program for our interns. By helping nonprofits find their voice and optimize their organic content, they can reach the right […]
There are a lot of reasons a nonprofit organization might want to advertise on Google, whether it’s to encourage donations, recruit volunteers and sponsors, or to raise general awareness. However, many nonprofits may not have the funds to advertise their services. The Google Ad Grants program was introduced as a way to provide nonprofits with […]
Here are some recent or upcoming changes to Facebook and Instagram that have a big impact on marketing efforts. Limited Data Tracking on Facebook In an effort to promote data privacy and transparency, Apple recently launched an iOS 14 update that made it so apps like Facebook must prompt users to choose whether or not […]
As the online world continues to become more and more mobile, it is necessary to ensure that your business is prepared to serve customers both at home and on the go. The world changed drastically in 2020, and the stats on mobile device use reflect that change. The global average time spent on mobile devices […]
Google Analytics, a free service designed to help businesses analyze data and make smarter decisions, can be a powerful tool for small businesses and nonprofits. This tool can help answer questions such as which pages your target market is or isn’t visiting, which social media campaigns drive more traffic to your site, and if your […]
Gen Z, the generation born between 1996 and 2012, is a unique and important cohort to which companies should be marketing. Most social media influencers are a part of this group and are important opinion-makers when it comes to fashion, beauty, technology, and other categories. This group has grown up in a unique environment: one […]
Throughout the past few years, Google Maps has been growing in popularity as an avenue for local businesses to advertise to potential customers, and rightfully so. Google Maps Ads is a great way to reach on-the-go users who are ready to buy. Learn how you can take advantage of Google Maps Ads’ features. How […]
2020 was a difficult year to say the least. The devastation of COVID-19 has drastically affected people’s day-to-day lives, and that impact of those effects is still being felt even as the pandemic nears its conclusion. We may very well be entering a “new normal,” and the digital marketing landscape is no exception. As we […]
