Google Business Profile (previously known as Google My Business) is a tool that allows “businesses and organizations to manage their online presence across Google, including Search and Maps.” The Benefits of a Business Profile The three main benefits of a Business Profile (as listed by Google) are managing information, interacting with customers, and expanding […]
UPDATE: Google Optimize was sunset on September 30, 2023. Read more about Google's decision here. -- Google Optimize is a powerful tool that allows a user to run tests on their website to gain insight into what’s working and what could be improved with no coding required. Users can quickly identify problem areas and use […]
An Introduction to CRM Software Customer Relationship Management (CRM) software is a tool that allows businesses to manage current and past customer and client data. In addition to storing essential information on a business’s contacts, a good CRM will also typically aid in the collection and analysis of this data in order to help the […]
What is Inbound Marketing? Before we begin talking about HubSpot and how it works, we need to understand what, exactly, inbound marketing is. According to HubSpot itself: “Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t […]
Mailchimp is a popular email marketing platform that allows businesses to send emails to their subscribers. With it, you can engage with your customers, keep them informed, and develop a meaningful relationship with the people who are interested in your product or service. But, while Mailchimp is mostly known for allowing users to easily create […]
Ahrefs is a suite of tools that are made to improve your search engine optimization (SEO) efforts. It can determine keyword rankings, analyze backlink strength, and even perform full site audits, among a variety of other useful features. Today, we’re diving into some of Ahrefs most impressive offerings that can help businesses elevate their SEO […]
What is B2B Lead Generation? Lead generation is the process of identifying potential customers and then trying to initiate their interest in your product or service. In the case of Business-to-business (B2B) lead generation, you’re looking for businesses that would have an interest in what you’re offering - aka, your target audience. Where to […]
An Introduction to Unbounce Unbounce is a drag-and-drop, pre-optimized landing page builder that emphasizes higher conversion rates, including leads, sales, or signups. Using AI insights, the company helps over 15,000 brands create and manage smarter landing pages - no coding or hassle required. The secret to their success is something they call Conversion intelligence. […]
Customer Match is a powerful Google Ads audience targeting tool that can help B2B businesses take their advertising to the next level. Today, we’re diving into the specifics of how it works, why it’s important, and the steps your company can take to begin using Customer Match for Google Ads today. How It Works […]
What is it? Business-to-business (B2B) content marketing refers to the creation and distribution of content meant to attract, engage, and retain an audience in order to achieve business goals, such as increasing brand awareness or sales. It’s similar to B2C marketing, with the main difference being your audience; as the name suggests, B2B marketing is […]
