2020 was a difficult year to say the least. The devastation of COVID-19 has drastically affected people’s day-to-day lives, and that impact of those effects is still being felt even as the pandemic nears its conclusion. We may very well be entering a “new normal,” and the digital marketing landscape is no exception. As we […]
Hello! My name is Mia McKee and I'm the Summer 2021 Digital Marketing Intern at Relevance Advisors. I am a Washington, D.C. native but have spent the last four years at the University of Alabama. Although I earned my Bachelor’s of Science in Kinesiology, I have decided to pursue a career in advertising. I was […]
A few weeks back, Instagram users noticed a few major changes in the latest update. The button used to add a new post, once situated in the bottom center of the screen, has been pushed to the top left corner. In its place is a “Reels” button, undoubtedly the company’s response to the increasingly-popular social […]
At Relevance Advisors, interns are given the opportunity to perform an audit for a nonprofit. Our spring 2021 intern, Clara, discusses her experience with Pink Ribbon Girls below. -- As a digital marketing intern with Relevance Advisors this Spring, I had the opportunity to work with the nonprofit, Pink Ribbon Girls, an organization who provides […]
If you listen to the radio, stream music, or subscribe to podcasts, chances are you’ve heard an audio ad. Unlike more visual methods of advertising, this type of ad relies heavily on stellar voice work, sound effects, music, and messaging to capture the attention of listeners. Despite the popularity of audio ads, they’re often overlooked […]
TikTok, a popular social media app, was released in September 2016. Since then, it has truly taken the world by storm, with over 730 million user downloads in 2019 alone. Given its increasing popularity, it’s important for e-commerce brands to consider the app when thinking about their social media presence. An Introduction to TikTok TikTok […]
With the start of the shortest month of the year, Google announced big changes for their keyword matching behavior. Namely, Broad Match Modified is going away and all of those capabilities will now be included under Phrase Match. As a refresher, BMM (denoted with +) included the keywords and/or close variations. Your Ads would show […]
Imagine you’re shopping for a new bike online. After hours of searching, you come across the perfect product and begin the checkout process. Before you make your purchase, however, you’re invited to sign up for a mailing list. You decide to subscribe, and immediately, an email pops up in your inbox welcoming you to the […]
The content and layout of a product page are some of the most important aspects of an effective e-commerce site. As an online retailer, your main goal is to maximize your conversions, and an optimized product page can make all the difference. Still, the benefits go beyond just sales; proper pages can increase brand awareness, […]
Instagram has millions of users worldwide, making it a must for any business looking to improve its social media presence. Though known as a platform for posting pictures and short videos on a permanent feed, the app offers another way to share content that you may have overlooked. Instagram Stories were introduced back in 2016. […]
