In the past, Google has made the proper changes to allow sites to be viewed on modern devices. Now, they are making it easier for users to discover more mobile-friendly content. On April 21st, mobile-friendliness will be integrated as a ranking factor, affecting mobile searches in all languages around the world. This makes it especially […]
SEO is no longer about meta tags and PageRank. Yes, on-page optimization and links still matter, but there is so much more. The current landscape of SEO is about content, trust and authenticity - it's about building a strong brand that is particularly relevant for a certain set of topics. Panda, Penguin, Hummingbird, Pigeon and […]
Our team recently attended Microsoft’s Bing Ads Connect event. This informational event connected companies, like ours, that specialize in paid search advertising with experienced Microsoft search marketers. It was a great opportunity to personally get to know Microsoft’s team and explore new insights on the advantages of using Bing. Bing/Yahoo also covers 29% of the […]
Search Engine Land reported this month that advertising spend on mobile is expected to overtake desktop as soon as next year. By 2018, mobile is expected to account for over 76% of all search spending. This is an important reminder for those advertisers not yet on mobile that do have potential customers there. Though the […]
In July, Google announced the ability to link Google My Business accounts (previously known as Google Places) and AdWords accounts. This allowed for all business locations to be managed through Google My Business and eliminated the need to set up locations for each individual campaign in AdWords. In addition to the easier location management Google […]
Google continues to roll out new tools designed to provide larger advertisers with scalability. They call these “Tools For The Power User” with the Ad Customizer being the most recent one announced. This tool is especially helpful for advertisers that have thousands of products or services and need to show highly relevant ads to customers. […]
Call extensions are not new. Call extensions add credibility to ads and brands, even if the user never dials the number, by simply giving them the ability to speak to a live person to ask questions and verify information. To track the activity around call extensions, Google shows a “Google Forwarding Number”, that is different […]
Google recently announced a new extension for paid ads. Callout extensions (see example below) allow you to include yet another line of text in your ad, expanding page real estate and providing key information about your brand or service. They look like sitelinks, but are not clickable. Their purpose is more to encourage focus on the main […]
Retailers have been using dynamic remarketing for some time. Recently, however, Google has made this extremely successful remarketing tool available to all types of businesses. As a reminder, remarketing allows you show ads to people who have already interacted with your brand, via your website or mobile app. Dynamic remarketing, however, customizes those ads to […]
Google has announced plans to remove the “close variant” option this month, no longer allowing advertisers to opt out. This matching option helps Google match keywords within the campaign and ad group to close variants including plurals and misspellings. For example, if an exact match keyword is listed as [kids clothing], searches for "kids clothng" […]
