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Our Experts Share Industry Updates.
January 24, 2023
Google’s Autogenerated Content Ban and the Rise of AI Writing Tools

As Artificial Intelligence (AI) programs become more and more advanced, a conversation is brewing in the marketing realm about the use of language models to create content. Countless questions have already been posed regarding the practicality, benefits, risks, and ethics of AI-generated content. No matter which side of the debate you may find yourself on, […]

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January 11, 2023
Meet our Spring 2023 Digital Marketing Intern - Audrey Slusher

My name is Audrey Slusher, and I am a senior at the University of Georgia. I am currently working toward my undergraduate degree in Marketing, and I hope to continue my education by earning a Master’s in Marketing Research from the University of Georgia. I am excited to be joining Relevance Advisors this spring and […]

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December 21, 2022
Google Analytics 4 vs. Universal Analytics

Google Analytics 4, or GA4, will soon permanently replace Universal Analytics; after July 1, 2023, Universal Analytics properties will no longer process data. It’s important for businesses to understand how the next generation of Analytics differs from Universal Analytics, or UA, so today, we’re walking you through some of the major changes.   Addition of […]

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December 13, 2022
Fall 2022 Internship Wrap-up

As my internship comes to a close after 4 months, I take some time to reflect on what I have learned and how I have grown during my time at Relevance Advisors. I came in with a background in marketing, but without knowing much about the specifics of the digital world. Now, I have learned […]

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October 25, 2022
Roles of a Digital Marketing Agency

The digital marketing world is constantly changing and growing. As a result, there has been a huge number of agencies created to help businesses with their digital marketing endeavors. In fact, it’s estimated there are 7,761 in the United States! So what do these agencies do? This article will dive into the various roles of […]

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October 18, 2022
Companies With Successful Digital Marketing Campaigns

Digital marketing is an increasingly important part of a company’s marketing strategy.  Many companies have looked to take advantage of the growth in digital advertising, especially as technological advances have resulted in considerable attrition of the customer base of traditional marketing agencies. This article  highlights some of the companies at the forefront of the digital […]

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October 11, 2022
The Rise of Digital Marketing Studies at U.S. Colleges

As technology, social media, and the internet continue to become an integral part of people's lives and businesses objectives, more organizations are incorporating digital marketing into their efforts. Of course, for this to happen we need specialists or at least people who are educated on the topic. As a result, more colleges have integrated digital […]

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September 28, 2022
The Importance of Diversity and Inclusion in Companies

Does your company have a formal statement about how you value diversity and inclusion? Do your employees come from diverse backgrounds and do they offer unique perspectives? These are important questions to think about in your hiring process. This article will discuss why.   What is D+I?   According to Great Place to Work’s Why Is […]

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September 20, 2022
An Explanation of Schema.org

Schema.org is a website that can be used to “create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond.” The following article will dive into how the website started, what resources are available, and what benefits it provides.    Uses   Schema.org is used to markup webpages […]

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September 13, 2022
A Quick Guide to SEMrush

SEMrush is a software tool that can be used for SEO, content marketing, competitor research, PPC, and social media marketing. Today, we’re breaking down some of the insights that SEMrush provides that are helpful for SEO in this quick guide.    Site Audit    SEMrush can provide you with an audit that spots issues on your […]

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