What Are Quests? Quests are Discord’s relatively new advertising solution, marketed to users as a way to discover new content and earn rewards. The solution was launched just one year ago, and has continued to grow, with plans to launch a mobile ad offering sometime this month. Let’s talk about how Quests work, what’s next […]
Only two years ago, we wrote a blog post introducing Google’s new generative AI search features. Today, Google Search is continuing to expand its AI capabilities. Let’s talk about some of the new features that were introduced last month, and what’s next. AI Mode AI Mode is probably the biggest change to Search that […]
Dynamic landing pages are designed to feel like they were tailor-made for a user. Today, we’re discussing how these personalized landing pages work, and how they help websites resonate with their audience. What is a Dynamic Landing Page? A dynamic landing page is a webpage that adapts its content to user behavior. In simple […]
Last week, Google announced a new suite of “targeting and creative enhancements” called AI Max, and the company is expected to begin rolling it out in beta by the end of the month. In advance of AI Max’s debut, let’s discuss some of the features being introduced so that you can be prepared when this […]
Generative Engine Optimization, or GEO, is marketing strategists’ response to the growing presence of AI-powered search tools like AI Overviews, ChatGPT Search, and more. Let’s talk about this new optimization strategy, and how it differs from SEO. Then, we’ll dive into some best practices. What is GEO? GEO is the process of improving site […]
If you are familiar with on-page SEO tactics, you’ve likely encountered meta tags before; these are snippets of text that are placed in a page’s HTML source code in order to describe that page’s content to search engines. These tags are typically placed in the <head> section of the code. Title tags and meta descriptions […]
Apple Search Ads are now officially known as Apple Ads. This rebrand comes as Apple broadens its digital advertising placement options across the app store. Today, we’re talking about Apple’s new ad placements, and why brands might want to consider Apple Ads for their advertising needs. Ad Placement Options Apple Ads’s name change reflects […]
What is Web Accessibility? Web accessibility is an inclusive practice of designing websites and related technologies in a way that makes it easier for people with disabilities to use them. Web accessibility can also benefit users without disabilities by minimizing barriers that might otherwise make it difficult to navigate your website. Why is Web […]
Lighthouse is an automated, open-source tool from Chrome that is meant to help users improve web page quality by auditing for things like accessibility and performance, which can help with SEO. But what does it do, and why is it important? Let’s dive in. How Lighthouse Works When you provide Lighthouse with a URL, […]
What is a Location Page? Many businesses operate out of multiple locations, and if a potential customer wants to use their services, they’ll need to know more about the store closest to them. That’s where location pages, or local landing pages, come in. A location page is a web page that provides localized business information, […]
