Rank Math recently launched Rank Math AI, which will house a number of its pre-existing tools and features under one roof, as well as update its visibility tracking. Let’s talk about it.   What is Rank Math? Rank Math is a WordPress SEO plugin that launched in 2018. It is known for tracking website data […]

As Search changes, so do user queries.  As Google continues to integrate AI into its Search platform, experts are seeing a noticeable shift in not just the way the search engine responds to queries, but the queries themselves.   The Decline of Shorter Queries According to a recent article, a noticeable decline in impression share […]

In a recent survey, 131 SEO professionals were asked to rate potential content ranking factors and identify which ones they considered to be the most important to Google. Below, we discuss the findings.   The Survey  This survey collected over 13,000 ranking-factor data points from those surveyed, evaluating over 100 potential ranking factors. Zyppy, the […]

A study was recently conducted by an SEO software and services company in order to examine how Google Business Profile categories impact rankings and performance, and the results were quite interesting. We discuss the findings below.   The Study A company known as Whitespark took a look at 1.8 million Google Business Profiles across over […]

Google has announced that it is releasing new AI Max testing and planning tools to test budgets and ROI targets “across multiple Search campaigns in a single A/B test”. Let’s talk about it.   AI Max and One-Click Experiments AI Max is a tool in Google Ads that has – up to this point - […]

Despite AI’s growing presence on the internet, organic search remains the biggest source of referral traffic for Shopify merchants. Let’s talk about what the data shows, and what this means for merchants and marketers.   The Data: Organic Search is in the Lead Organic search continues to lead referral traffic. This is according to recent […]

Right now, if you want to learn how often people are discovering you through AI chatbots like Gemini, you have to do it directly. Google tools like Google Analytics and Search Console don’t currently include brand mentions in their results, unless they’re leading to actual traffic. So, if someone learned about your company from a […]

OpenAI recently sent an announcement to advertisers with a list of recent and upcoming updates focused on “helping advertisers optimize toward conversion goals, improve conversion measurement, pace budgets more effectively, and scale campaign operations”. Below, we discuss how ChatGPT Ads is changing.   ChatGPT Ads Back in February, we wrote that OpenAI was introducing ads […]

Google recently announced Gemini 3.6 Flash, 3.5 Flash-Lite, and 3.5 Flash Cyber, while also providing a short update on some other new models in the works. Below, we discuss these new releases, which Google describes as more efficient and reliable for developers interested in producing AI agents. We also talk about Google’s update regarding their […]

A recent study found that AI Mode shows ads on almost 30% of queries where a user appears to have purchase intent. Let’s talk about it.   AI Mode First launched in March 2025, Google’s AI Mode was introduced as a novel way to search using AI. When it was first released, it did not […]