Our Experts Share Industry Updates.
May 30, 2023
SGE: Search Generative Experience

On May 10th, 2023, Google shared its latest advancements in AI, including a new way to search on the Google search engine. Known as a search generative experience, or SGE, this update to Google Search will “supercharge” your searches.   What is Generative AI? According to Google, SGE uses “generative AI” to answer user search […]

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May 23, 2023

Each intern at Relevance Advisors has the wonderful opportunity to work with a non-profit organization to leverage their online presence. As the company’s 2023 summer intern, I am thrilled to collaborate with St. Joseph’s Hospitals Foundation to ensure their website is easily accessible, well-described, and search engine friendly for all users. This post covers who […]

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May 16, 2023
Google Analytics 4: Auto Migration vs. Manual Migration

If you use Google Analytics, you may have recently received an email from Google regarding your account. It states that Google Analytics 4 is replacing Universal Analytics on July 1, 2023, and recommends that you manually switch your account over to Google Analytics 4 as soon as possible. So, what does this migration to Google […]

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May 9, 2023
Meet Our Summer 2023 Digital Marketing Intern - Allison Carroll

My name is Allison Carroll, and I am a soon-to-be graduate from the University of Georgia. I have almost completed my undergraduate degree in Marketing with an emphasis in Digital Marketing and a minor in Fashion Merchandising. I am excited to spend my summer with Relevance Advisors and am looking forward to expanding my skill […]

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May 2, 2023
A Deep Dive into eCommerce Marketing

If you’ve ever made a purchase online, you’ve engaged with one of the hundreds of thousands of eCommerce businesses that exist on the Internet. But how did you decide to make that purchase? Chances are, you did a little research before making your final decision. You may have seen some social media ads for the […]

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April 25, 2023
All About Amazon Verified Partners

What is a Verified Partner? A verified partner is simply a company that has successfully set up a Partner Network account and completed the necessary steps of verification. This is different from being a Partner in that there are additional benefits that unverified partners don’t receive.  Partner companies already get a lot of valuable perks, […]

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April 18, 2023
FullStory: Capture the Customer Experience

FullStory is a platform that combines quantitative and qualitative customer data and displays it in an easy-to-use platform in order to help users improve the digital experience for their customers. Read on to learn more about how FullStory works, what it can do, and how users can take advantage of the tool to improve conversion […]

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April 13, 2023
How We Develop Expertise in Paid Search

Relevance Advisors is a leader in paid search as demonstrated by our Google Partner status, and we are proud to have maintained this distinction for over a decade.  Google has three primary requirements to be a Google Partner: Performance - Maximize Campaign Success - We have to maintain an optimization score of at least 70%. […]

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March 21, 2023
Attentive: Sign-Up Forms and SMS Marketing Made Easy

Attentive is a text message marketing solution that is “changing the way businesses and people connect.” Over 8,000 brands use Attentive to create and promote their sign-up forms and share automated messages with subscribers. But how does it work, and why are so many companies using Attentive to meet their marketing goals? Today, we’re looking […]

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March 13, 2023
How We Pay It Forward with PAWS Atlanta

With every new intern at Relevance Advisors comes a new project to work on for a non-profit organization. As Relevance Advisors’ spring 2023 intern, I had the opportunity to work with PAWS Atlanta to help them understand their position and potential growth in digital media. In this blog post you will find a breakdown of […]

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