Did you know that OpenAI has a ChatGPT subscription that is catered to small businesses? ChatGPT Business is a version of the AI model that’s built for the workplace, where users can collaborate with one another on shared links and projects. Let’s talk about what makes ChatGPT Business unique, some core features, and how you […]
Back in January, we wrote about ChatGPT Search, a search engine that uses the power of AI to find and pull timely information for users. Now, OpenAI has introduced a web browser that takes ChatGPT’s integration with users’ internet activities to a whole new level. ChatGPT Atlas, or just Atlas, allows the AI tool to […]
Generative Engine Optimization, or GEO, is a site optimization strategy that emphasizes the creation of content that is easily cited by AI (like ChatGPT Search). It is a natural consequence of an influx of AI-powered search engines, but it’s had a significant impact on the tips and tricks that marketers use to promote online content. […]
Earlier this year, we talked about Apple’s different ad placement options. Today, we’re comparing Apple Ads Advanced and Apple Ads Basic, Apple’s two advertising solutions that are designed to cater to different levels of expertise and marketing resources. Apple Ads Basic For simplified, largely automated advertising, Apple Ads Basic is a great option. Developers […]
OpenAI just announced that ChatGPT users in the United States will be able to buy from ecommerce merchants by using an Instant Checkout feature in the chat. Today, we’re talking about how it works, what this new feature means for merchants and advertisers, and what’s next for OpenAI. How It Works When a user […]
Pinterest is a highly visual platform, one that Gen Z loves to use for shopping. In fact, almost 40% of Gen Z participants surveyed say they prefer to start searches on Pinterest. Back in March, we talked about Pinterest’s wide variety of visual ad types, and how you can use the platform to showcase creative […]
Google’s popular browser, Chrome, was launched in 2008. Praised for its speed, sleek design, and innovative features like Incognito Mode, Chrome represented the future of browsing. Now, nearly two decades later, Google seeks to recapture that image by making Chrome a fully “AI-centric” browser. Here is what’s changing in the new era of Chrome. […]
Search is evolving. Popular AI model ChatGPT has introduced its own search function. Traditional search engines have introduced AI-powered search features. There’s no doubt that search looks wildly different than it did even five years ago. But how has this changing landscape impacted user behavior? Are people leaving Google for newer AI-powered options? We talk […]
With the rise of AI Overviews, ChatGPT Search, and other generative search tools, it’s more important than ever to make sure that your business is built with GEO strategies in mind. For example, GEO tactics like bulleted lists and conversational language are supposed to help your content be more “digestible” for AI models. But how […]
How should a business calculate the success of its online advertising campaigns? Most people would probably agree that a campaign is successful if it is leading to more traffic, and, ultimately, sales. But how do you track how many sales are coming from users clicking on your ads? It may not be as straightforward as […]
