OpenAI recently sent an announcement to advertisers with a list of recent and upcoming updates focused on “helping advertisers optimize toward conversion goals, improve conversion measurement, pace budgets more effectively, and scale campaign operations”. Below, we discuss how ChatGPT Ads is changing. ChatGPT Ads Back in February, we wrote that OpenAI was introducing ads […]
Google recently announced Gemini 3.6 Flash, 3.5 Flash-Lite, and 3.5 Flash Cyber, while also providing a short update on some other new models in the works. Below, we discuss these new releases, which Google describes as more efficient and reliable for developers interested in producing AI agents. We also talk about Google’s update regarding their […]
A recent study found that AI Mode shows ads on almost 30% of queries where a user appears to have purchase intent. Let’s talk about it. AI Mode First launched in March 2025, Google’s AI Mode was introduced as a novel way to search using AI. When it was first released, it did not […]
A new AI traffic study has come out, and the data shows some interesting trends. Let’s talk about it. The Study An AI discovery agency – Previsible – recently conducted a traffic analysis of 6.77 million “LLM-driven sessions” from November 2024 through May 2026. The data came from 166 GA4 properties spanning a number […]
Google Ads has gone through quite a few changes this June. Here is a rundown of just a few of the major updates we’ve seen on the platform. Audience Classification Update Starting in August, Google Ads will be automatically assigning “customer types” to advertisers’ conversion-based lists, meaning “unclassified” lists will have a customer type […]
A recent study found that less than a third of Google searches led to clicks in the first four months of 2026. Here’s what that could mean for SEO marketers. The Breakdown According to the study, 68.01% of searches on Google did not result in a click. “Clicks” includes organic content, paid ads, and […]
OpenAI recently introduced conversion-optimized advertising campaigns to ChatGPT. We talk about the announcement, and what’s changing, below. Ads Manager Beta OpenAI’s Ads Manager Beta is the still-fairly-new advertising platform for ChatGPT, which allows marketers to create and manage campaigns at scale. Advertisers can provide basic ad information (title/headline, description, landing page, and image asset) […]
Google has released a guide for people who want to optimize their sites for Google Search’s AI features. This new document answers common questions about SEO/GEO, and provides some advice on how to optimize a website for generative AI search. Read below to see what the guide covers. SEO and AI Search As Google […]
Google recently announced a variety of changes that they are rolling out to Google’s AI Mode and AI Overviews. Here’s what’s new, and how it could impact website traffic and SEO. Suggested Follow-up Searches Users may soon start to notice Google’s AI responses suggesting follow-up searches at the end of answers. These suggested searches […]
YouTube recently announced that it is testing a new “conversational search experience” on its platform, the latest of many YouTube experiments. Let’s talk about how YouTube Experiments work, and how to participate in this latest test. YouTube Experiments When YouTube product teams create new features or tools for the platform, they will often release […]
