Managing your brand’s presence in search results is more important than ever. Whether it’s outdated content, sensitive information, or incorrect pages appearing in search, knowing how to properly remove content from Google can play a key role in both SEO and reputation management. Understanding Google’s Removal Tools Google offers several tools designed to help site […]
Paid search is constantly evolving, and simply targeting high-volume keywords is no longer enough to drive strong performance. A more strategic approach to keyword selection can help advertisers reach the right audience, improve efficiency, and get better results from their campaigns. Why Keyword Strategy Needs to Change In the past, many advertisers focused heavily on […]
Local SEO is always changing, but one simple detail can make a big difference: your map pin. Where your business is placed on your Google Business Profile can directly affect how often you show up in local search results, and how easily customers can find you. Why Your Map Pin Matters When you enter your […]
Google is continuing to expand its advertising ecosystem with a stronger push into service-based businesses through Google Local Services Ads. Designed for high-intent, local searches, this solution connects service providers directly with customers who are ready to take action—whether that’s booking a repair, scheduling a consultation, or requesting a quote. As digital advertising becomes more […]
Google is expanding its experimentation tools in Google Ads with the introduction of Campaign Mix Experiments, a new beta feature that allows advertisers to test different combinations of campaigns within a single experiment. As paid media strategies increasingly rely on multiple campaign types working together, this update aims to help marketers better understand how their […]
Google has introduced an update to the Google Ad Grants program that could help nonprofits better measure real-world impact. Shop visit optimization is now available in Google Ad Grants accounts, allowing organizations to connect digital advertising efforts with in-person visits to their physical locations. For nonprofits that rely on local engagement—such as museums, community centers, […]
Hello! My name is Mason Williams, and I am a sophomore at the Georgia Institute of Technology. I’m currently pursuing a Bachelor of Science in Business Administration with a concentration in Finance. I’m excited to be joining Relevance Advisors for this spring semester as a digital marketing intern! I’ve always been drawn to both […]
New Google Search tools like AI Overviews and AI Mode, as well as emerging search engines like ChatGPT Search, are changing the way that people look up information and products online. In parallel with this shift towards AI-powered search, many marketers may have noticed a change – even a decline - in their organic performance. […]
Most marketers build their campaign strategy based on a single premise: bid on the right keywords to find the right audience. But this tactic is becoming increasingly outdated, and if your Paid Search approach hasn’t changed in the last five years, it’s time for a refresh. According to a recent Search Engine Land article, ad […]
In a recent blog post, we talked about organic traffic trends, and revealed that organic search traffic to popular sites is down just 2.5% YoY, according to one study. This would suggest that, despite what seems to be an increased reliance on AI-powered responses and search result summaries, user search behavior is largely the same. […]
