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Our Experts Share Industry Updates.
September 28, 2022
The Importance of Diversity and Inclusion in Companies

Does your company have a formal statement about how you value diversity and inclusion? Do your employees come from diverse backgrounds and do they offer unique perspectives? These are important questions to think about in your hiring process. This article will discuss why.   What is D+I?   According to Great Place to Work’s Why Is […]

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September 20, 2022
An Explanation of Schema.org

Schema.org is a website that can be used to “create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond.” The following article will dive into how the website started, what resources are available, and what benefits it provides.    Uses   Schema.org is used to markup webpages […]

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September 13, 2022
A Quick Guide to SEMrush

SEMrush is a software tool that can be used for SEO, content marketing, competitor research, PPC, and social media marketing. Today, we’re breaking down some of the insights that SEMrush provides that are helpful for SEO in this quick guide.    Site Audit    SEMrush can provide you with an audit that spots issues on your […]

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September 7, 2022
A Quick Guide to Amazon Ads

Sellers can advertise their products on Amazon, allowing them to reach customers while they shop. Campaigns are easy to create, so you don't need advertising experience to get started. Today, we’re breaking down the types of ads available and the insights provided in this quick guide.   Sponsored Products Sellers can create campaigns to promote […]

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August 30, 2022
Google’s Data-Driven Attribution Model Explained

About a year ago, Google announced that data-driven attribution would be the default attribution model. Now, Google has automatically begun switching ad accounts to this model unless advertisers opted out. So, what is data-driven attribution, and how does it impact advertisers? Here’s everything you need to know.   A New Way to Attribute Conversions When […]

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August 23, 2022
Meet Our Fall 2022 Digital Marketing Intern - Carrie Stewart

My name is Carrie Stewart and I'm a recent graduate of Carnegie Mellon. I studied Business and Decision Science with a concentration in Marketing. I am incredibly excited to work at Relevance Advisors because I have always been interested in the marketing industry. I love how marketing combines creativity and analytics. I am excited about […]

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August 17, 2022
Google Delays Elimination of Third-Party Cookies (Again)

Google’s initiative to eliminate third-party cookies and create “a more private internet” has already been delayed for the second time. What happened, and how will it impact advertisers? Here’s everything you need to know.   The Initiative Google’s Privacy Sandbox initiative “aims to create technologies that both protect people's privacy online and give companies and […]

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August 11, 2022
YouTube Partners with Shopify

Users are now able to purchase products directly from a brand’s YouTube channel. Here’s what you need to know about YouTube’s new partnership with Shopify, which began last month.   How It Works With this new partnership between YouTube and Shopify, merchants are now able to display their products on their channel, as well as […]

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July 27, 2022
The Launch of LinkedIn Business Manager

Good news for those who advertise on LinkedIn: LinkedIn’s new Business Manager, which was announced last month, has launched for public beta. Here’s what that means for businesses and marketing agencies that advertise on the platform.   What is Business Manager? LinkedIn Business Manager is a new platform designed to make it easier to manage […]

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July 19, 2022
Local Listings Management with Uberall

Uberall is a company that works to create a seamless consumer experience both online and offline. One of the ways it achieves this is through its listings management software. Let’s discuss how it works, and how it can help your business to thrive.   What is Listings Management? When users search for your product or […]

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