Display advertising is distinct from paid search in that it uses images or videos to advertise. Additionally, unlike search ads, display ads can appear on third-party sites. They’re an effective way to convey information that has a visual component.
Display advertising is great for businesses that want to create visual ads that can spread awareness or retarget potential customers, and they take on many different forms.
Display ads come in many text-based, image, or video forms, including:
Static and Animated Banner Ads
Responsive Display Ads
While paid search ads are typically limited to search engines, display ads can be found on thousands of sites.
With networks like the extensive Google Display Network (GDN) at your fingertips, you can show your ads on millions of different websites and mobile apps.
Display ads allow for a lot of diversity in size, format, and content that other mediums just can’t offer. This increased flexibility can help you achieve your goals in a way that is most effective for your business.
Relevance Advisors provides a variety of Display advertising services, including:
We can help you share your messaging and implement banner advertising on multiple advertising platforms. We’re constantly tracking performance, and we provide regular reports so that you know your greatest strengths and areas for improvement.
YouTube Video Ads
Relevance Advisors helps you run effective video campaigns and provides useful insights and regular reporting to ensure that your messaging is optimized for success.
Relevance Advisors can run retargeting display campaigns that reach potential customers who have already shown interest in your product or service.
Display advertising is just one part of your digital marketing strategy. Learn more about our other services.