E-commerce is a special category of online business, and it requires unique marketing expertise. Our team has a successful track record of helping clients rank for important keywords, driving profitable ROI from sponsored advertising campaigns, and improving the overall business for its e-commerce clients. We optimize our clients’ Amazon product listings and place ads on Amazon.

Introduction to Amazon

Amazon Advertising is becoming an increasingly vital part of many businesses’s marketing strategies. With over half of consumers looking on Amazon for inspiration to purchase products, Amazon Advertising gives you the opportunity to engage millions of consumers at a vital point in their buying journey.

How Amazon Advertising Works

Similar to other forms of paid advertising, you can target your ads to people who have expressed interest in certain products by using keywords.

Amazon Advertising is unique because it allows you to advertise across Amazon devices. Your video ads can appear on IMDb TV; your audio ads can play on Alexa-enabled devices and between songs on Amazon Music. 

Advertising Formats

Amazon Advertising offers many different advertising formats, including:

  • Sponsored Brands

  • Sponsored Display

  • Sponsored Products

  • Audio Ads

  • Video Ads

Our experts help you implement the ads that work best for your business strategy.

Why Amazon Advertising?

A Growing Advertising Platform

Amazon is already making billions in ad revenue, and was projected to be the leading share gainer among major digital ad businesses in 2021. The retail titan continues to make waves in the advertising space, and it’s worth it to consider using the company’s resources to promote your products.

Millions of Users

Amazon has hundreds of millions of monthly visitors, meaning your ads have the potential to reach a huge number of people. 

What We Do

Relevance Advisors provides a variety of Amazon advertising services, including:

  • Product Display Ads

    • Relevance Advisors helps you promote your products using display ads, which can appear on and off Amazon. We help you reach relevant audiences and monitor performance.

  • Sponsored Products

    • We promote your product listings on the shopping results and product detail pages of Amazon.

  • Product Detail Page Optimization

    • Relevance Advisors provides recommendations to improve your product pages, so customers are more likely to buy.

  • Headline Search Ads

    • We help you target keywords and optimize your message to promote products at the top of the customer search results page.

  • Amazon Account Audit

    • Relevance Advisors goes through your online account and makes changes and recommendations to optimize your advertisements and product pages. 

  • Inventory Management

    • We can help you keep track of your product levels and assist in managing inventory.

Want to accelerate your growth on Amazon? Join us in person at our Atlanta headquarters, where we can discuss Amazon advertising and our other services.

Product Display Ads
Sponsored Products
Product Detail Page Optimization
Headline Search Ads
Amazon Account Audit
Inventory Management

Ready to get started?

if you are interested to learn more about our company or services, we would love to hear from you.