If you’ve used Google Search in the last year, you’ve no doubt noticed some new AI-powered features, like AI Overviews. Now, Google is rolling out a new, more experimental AI-powered search mode, which has implications for SEO. Let’s talk about it.   What is AI Mode? AI Mode is like a more sophisticated version of […]

301 redirects are useful for a myriad of reasons, from simple URL folder restructuring changes to migrating an entire website to a new domain. Today, we’re walking you through what you need to know about 301 redirects. Below, we discuss what they are, when to use them, and why they are important for your website […]

Do you advertise on LinkedIn? Do you want to drive faster results and better performance in the paid social channel? LinkedIn Accelerate is an AI-powered way to create new campaigns that can improve cost-per-action by as much as 42%. Read on to learn how LinkedIn Accelerate works, and why some advertisers are using it for […]

Amazon Brand Analytics is a tool for advertisers that are searching for ways to optimize their performance. Today’s blog post will explain just how the tool works, and how it could be useful to your business.   An Introduction to Amazon Brand Analytics Amazon Brand Analytics can be accessed in Seller Central, a business hub […]

Back in 2023, we wrote about Advantage+ audience targeting, Meta’s AI-powered way of helping businesses optimize their performance by automatically determining who should see their campaigns. Since that blog post, Meta has introduced even more Advantage+ features to help advertisers make the most of their campaigns. Today, we’re walking through some of the new tools […]

My name is Reid Lawrence, and I am a junior at the Georgia Institute of Technology, pursuing a Bachelor of Science in Business Administration with a concentration in Marketing. I’m excited to be joining Relevance Advisors this semester, where I will gain hands-on experience in digital marketing and further develop my expertise in analytics, SEO, […]

Last week, we went over the ad specs on Meta’s platforms. This week’s guide will help you understand some of Google Ads’ different ad types, and the ad specs* most important for you to keep in mind when designing your ads. Let’s begin! *These ad specs are adapted from Google's official ad guide. Recommendations may […]

Want to start paid social advertising on Meta’s platforms, but not sure where to begin? This guide will help you understand the main differences between ad types, and the most important ad specs* for your ad copy and creative. Let’s get started! *These ad specs are adapted from Meta’s official ad guide. Recommendations may differ […]

Microsoft Clarity is a user behavior analytics tool used by over 100k websites globally. Its purpose is to help website owners understand how people are interacting with their site. Read on to learn more about how Clarity works, and how you can use it to “enhance the user experience”.   How Does Clarity Work? Clarity […]

Automated bidding is a feature that allows Google Ads to automatically set bids for ads on your behalf, based on how likely Google thinks those ads will result in a desired action, such as a conversion. It’s a tool that can significantly simplify the process of setting bids, but automated bidding still requires an advertiser’s […]