Automated bidding is a feature that allows Google Ads to automatically set bids for ads on your behalf, based on how likely Google thinks those ads will result in a desired action, such as a conversion. It’s a tool that can significantly simplify the process of setting bids, but automated bidding still requires an advertiser’s […]

ChatGPT search recently became available to all free ChatGPT users, and promises “fast, timely answers with links to relevant web sources.” Learn more about how this AI-powered search engine is changing the way people search online.   What is ChatGPT Search? ChatGPT search was first introduced in October as a new way to search online. […]

The All-In-One SEO Solution Moz calls itself “SEO software for smarter marketing”. Its primary SEO solution, Moz Pro, helps users gain vital insights into their organic performance that can be used to improve search engine visibility. Moz’s starter plan includes basic SEO tools, such as keyword research and site tracking, while higher-tier plans introduce more […]

SOCi is a multi-location marketing platform that helps businesses drive revenue by optimizing their local SEO strategy at scale.  In their own words, “SOCi does the work of 1,000 marketers” by streamlining location management and making it easier than ever to maximize visibility across search and social.  Today, we’re talking about some of SOCi’s greatest […]

In our last blog post, we discussed Visually, a conversion rate optimization (CRO) platform that specializes in A/B testing, behavioral targeting, and AI-powered recommendations in order to improve conversion rate. This week, we’re looking at another platform for those seeking a replacement for Google Optimize, which was a CRO platform that helped users maximize performance […]

Google Optimize was a split-testing tool that allowed for A/B testing and improving Conversion Rate Optimization (CRO) for users’ websites. However, it was sunset in September 2023, leaving website owners in need of a new tool for their CRO efforts to maximize performance from SEO, paid search, and paid social. Today, we’re explaining how one […]

Since Performance Max campaigns were announced by Google three years ago, they have become a mainstay of their advertising platform. Performance Max is essentially all the different types of advertising campaigns rolled into one, with the ability to appear across all of Google’s channels, including Search, Display, and YouTube. Beyond being a powerful campaign type […]

What is Internal Linking? Internal linking is when you link one page of your site to another page that is also on your site. These links are different from backlinks, which are external links that lead back to your own website. The most common example of internal linking is a site menu. Think about your […]

AI has made it easier than ever to generate site content. With one query and a click, users can create blog posts, product descriptions, captions, and more. So how is this impacting Search Engine Optimization? Is AI-generated content just as valuable to Google’s algorithms as human-generated content? And how might AI Overviews impact CTRs? Let’s […]

As AI-powered tools continue to rise in popularity, tech giants like Google are racing to invest in and implement AI wherever they can. A few months ago, Google introduced Gemini, a generative AI model that can answer users' questions on Search or directly. Now, it is using this same model to revamp Google Shopping with […]