Generative Engine Optimization, or GEO, is marketing strategists’ response to the growing presence of AI-powered search tools like AI Overviews, ChatGPT Search, and more. Let’s talk about this new optimization strategy, and how it differs from SEO. Then, we’ll dive into some best practices. What is GEO? GEO is the process of improving site […]
If you are familiar with on-page SEO tactics, you’ve likely encountered meta tags before; these are snippets of text that are placed in a page’s HTML source code in order to describe that page’s content to search engines. These tags are typically placed in the <head> section of the code. Title tags and meta descriptions […]
Apple Search Ads are now officially known as Apple Ads. This rebrand comes as Apple broadens its digital advertising placement options across the app store. Today, we’re talking about Apple’s new ad placements, and why brands might want to consider Apple Ads for their advertising needs. Ad Placement Options Apple Ads’s name change reflects […]
What is Web Accessibility? Web accessibility is an inclusive practice of designing websites and related technologies in a way that makes it easier for people with disabilities to use them. Web accessibility can also benefit users without disabilities by minimizing barriers that might otherwise make it difficult to navigate your website. Why is Web […]
Lighthouse is an automated, open-source tool from Chrome that is meant to help users improve web page quality by auditing for things like accessibility and performance, which can help with SEO. But what does it do, and why is it important? Let’s dive in. How Lighthouse Works When you provide Lighthouse with a URL, […]
What is a Location Page? Many businesses operate out of multiple locations, and if a potential customer wants to use their services, they’ll need to know more about the store closest to them. That’s where location pages, or local landing pages, come in. A location page is a web page that provides localized business information, […]
Did you know that Pinterest has 553 million monthly active users? As many people’s primary source for finding inspiration on the web, Pinterest might just be the perfect place to grow your business using Pinterest Ads. Today, we’re talking about the different types of ads on Pinterest, and why so many brands are choosing to […]
If you’ve used Google Search in the last year, you’ve no doubt noticed some new AI-powered features, like AI Overviews. Now, Google is rolling out a new, more experimental AI-powered search mode, which has implications for SEO. Let’s talk about it. What is AI Mode? AI Mode is like a more sophisticated version of […]
301 redirects are useful for a myriad of reasons, from simple URL folder restructuring changes to migrating an entire website to a new domain. Today, we’re walking you through what you need to know about 301 redirects. Below, we discuss what they are, when to use them, and why they are important for your website […]
Do you advertise on LinkedIn? Do you want to drive faster results and better performance in the paid social channel? LinkedIn Accelerate is an AI-powered way to create new campaigns that can improve cost-per-action by as much as 42%. Read on to learn how LinkedIn Accelerate works, and why some advertisers are using it for […]
