Google Optimize was a split-testing tool that allowed for A/B testing and improving Conversion Rate Optimization (CRO) for users’ websites. However, it was sunset in September 2023, leaving website owners in need of a new tool for their CRO efforts to maximize performance from SEO, paid search, and paid social. Today, we’re explaining how one […]

Since Performance Max campaigns were announced by Google three years ago, they have become a mainstay of their advertising platform. Performance Max is essentially all the different types of advertising campaigns rolled into one, with the ability to appear across all of Google’s channels, including Search, Display, and YouTube. Beyond being a powerful campaign type […]

What is Internal Linking? Internal linking is when you link one page of your site to another page that is also on your site. These links are different from backlinks, which are external links that lead back to your own website. The most common example of internal linking is a site menu. Think about your […]

AI has made it easier than ever to generate site content. With one query and a click, users can create blog posts, product descriptions, captions, and more. So how is this impacting Search Engine Optimization? Is AI-generated content just as valuable to Google’s algorithms as human-generated content? And how might AI Overviews impact CTRs? Let’s […]

As AI-powered tools continue to rise in popularity, tech giants like Google are racing to invest in and implement AI wherever they can. A few months ago, Google introduced Gemini, a generative AI model that can answer users' questions on Search or directly. Now, it is using this same model to revamp Google Shopping with […]

Have you heard of Google’s secure, cloud-based advertising tool, Ads Data Hub? Here’s an overview of what it is, how it works, and why it might be useful to your business.   What is Ads Data Hub? Google describes this tool as a “secure environment for analyzing ad performance”.  It allows users to view and […]

Maybe you’re looking to start running display ads with Google Ads, but not sure where to begin. Perhaps you’re interested in learning about ways to improve the performance of the display ads you’re already running. Or, maybe you just want a refresher on some of Google Ads’s display-related features. Do any of these sound like […]

What is a Content Strategy? A content strategy is a plan for creating, implementing, and optimizing the content of a website in order to meet business goals. It’s how businesses ensure that their content is being pushed out by search engines and seen by their target audience(s). Developing a content strategy framework is one of […]

This week, we end our WordPress plugins series with Slim SEO, which markets itself as a “beginner-friendly” alternative to other, similar plugins. Let’s talk about what this plugin does, how it works, and why you might need this plugin for your own website.  (Take a look at the other posts in our WordPress plugins series […]

This week in our WordPress SEO plugins series, we’re discussing Rank Math, a self-proclaimed “Swiss Army Knife of WordPress SEO” with both paid and free options. (Check out last week’s post, where we discuss Yoast SEO, a tool that is meant to help WordPress users create better, optimized content.)   What Does Rank Math Do? […]