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Our Experts Share Industry Updates.
July 6, 2021
How to Effectively Market to Gen Z

Gen Z, the generation born between 1996 and 2012, is a unique and important cohort to which companies should be marketing. Most social media influencers are a part of this group and are important opinion-makers when it comes to fashion, beauty, technology, and other categories. This group has grown up in a unique environment: one […]

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June 28, 2021
Advertising Your Business on Google Maps

Throughout the past few years, Google Maps has been growing in popularity as an avenue for local businesses to advertise to potential customers, and rightfully so. Google Maps Ads is a great way to reach on-the-go users who are ready to buy. Learn how you can take advantage of Google Maps Ads’ features.   How […]

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June 14, 2021
How the Pandemic Has Changed Marketing Forever

2020 was a difficult year to say the least. The devastation of COVID-19 has drastically affected people’s day-to-day lives, and that impact of those effects is still being felt even as the pandemic nears its conclusion. We may very well be entering a “new normal,” and the digital marketing landscape is no exception. As we […]

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May 26, 2021
Meet Our Summer 2021 Intern

Hello! My name is Mia McKee and I'm the Summer 2021 Digital Marketing Intern at Relevance Advisors. I am a Washington, D.C. native but have spent the last four years at the University of Alabama. Although I earned my Bachelor’s of Science in Kinesiology, I have decided to pursue a career in advertising. I was […]

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May 11, 2021
Instagram's Latest E-Commerce Features

A few weeks back, Instagram users noticed a few major changes in the latest update. The button used to add a new post, once situated in the bottom center of the screen, has been pushed to the top left corner. In its place is a “Reels” button, undoubtedly the company’s response to the increasingly-popular social […]

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April 28, 2021
Pink Ribbon Girls

At Relevance Advisors, interns are given the opportunity to perform an audit for a nonprofit. Our spring 2021 intern, Clara, discusses her experience with Pink Ribbon Girls below. -- As a digital marketing intern with Relevance Advisors this Spring, I had the opportunity to work with the nonprofit, Pink Ribbon Girls, an organization who provides […]

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March 24, 2021
The Power of a Good Audio Ad

If you listen to the radio, stream music, or subscribe to podcasts, chances are you’ve heard an audio ad. Unlike more visual methods of advertising, this type of ad relies heavily on stellar voice work, sound effects, music, and messaging to capture the attention of listeners. Despite the popularity of audio ads, they’re often overlooked […]

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March 16, 2021
E-Commerce Strategists: Stop Ignoring TikTok

TikTok, a popular social media app, was released in September 2016. Since then, it has truly taken the world by storm, with over 730 million user downloads in 2019 alone. Given its increasing popularity, it’s important for e-commerce brands to consider the app when thinking about their social media presence. An Introduction to TikTok TikTok […]

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March 9, 2021
Phrase Match to Replace Broad Modified Match

With the start of the shortest month of the year, Google announced big changes for their keyword matching behavior. Namely, Broad Match Modified is going away and all of those capabilities will now be included under Phrase Match. As a refresher, BMM (denoted with +) included the keywords and/or close variations. Your Ads would show […]

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February 23, 2021
The Genius of a Drip Campaign

Imagine you’re shopping for a new bike online. After hours of searching, you come across the perfect product and begin the checkout process. Before you make your purchase, however, you’re invited to sign up for a mailing list. You decide to subscribe, and immediately, an email pops up in your inbox welcoming you to the […]

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