Google’s popular browser, Chrome, was launched in 2008. Praised for its speed, sleek design, and innovative features like Incognito Mode, Chrome represented the future of browsing. Now, nearly two decades later, Google seeks to recapture that image by making Chrome a fully “AI-centric” browser. Here is what’s changing in the new era of Chrome. […]
Search is evolving. Popular AI model ChatGPT has introduced its own search function. Traditional search engines have introduced AI-powered search features. There’s no doubt that search looks wildly different than it did even five years ago. But how has this changing landscape impacted user behavior? Are people leaving Google for newer AI-powered options? We talk […]
With the rise of AI Overviews, ChatGPT Search, and other generative search tools, it’s more important than ever to make sure that your business is built with GEO strategies in mind. For example, GEO tactics like bulleted lists and conversational language are supposed to help your content be more “digestible” for AI models. But how […]
How should a business calculate the success of its online advertising campaigns? Most people would probably agree that a campaign is successful if it is leading to more traffic, and, ultimately, sales. But how do you track how many sales are coming from users clicking on your ads? It may not be as straightforward as […]
Bing Webmaster Tools is an essential tool for SEO professionals who are seeking to improve organic performance on Bing. Whether you’ve never heard of this tool before, or just need a refresher, we’ll help you learn the basics. We’ll also cover some of the cool new features you can leverage for your SEO strategy, something […]
YouTube is the largest video sharing platform in the world, with over 2.5 billion users. It’s undeniably one of the most influential social media platforms out there. But, something people don’t often consider is that YouTube is also a search engine – the second-largest after Google, in fact. A good SEO strategy should encompass multiple […]
SEO and GEO are two similar, but unique, methods of increasing the number of eyes on your site’s content. What’s the difference between them? We break it down below. What is SEO? SEO, or Search Engine Optimization, works to drive organic traffic by improving site rankings on search engine results pages. This is the […]
Is your brand advertising on Snapchat? A recent study revealed that advertisers on Snapchat are seeing higher returns on ad dollars and lower CPAs. If you’ve yet to take advantage of this underutilized platform, here’s how to get started. Understand Your Audience It’s important to understand who uses Snapchat before you get started advertising […]
LinkedIn offers a variety of different types of sponsored content depending on your marketing objectives. Video ads are one such variety, allowing advertisers to showcase their brand using video content that appears in the LinkedIn feed. Let’s talk about how you can reach your desired audience via this paid social tactic and maximize the impact […]
Recently, we wrote a blog post about GEO, which is a relatively new set of strategies that focus on improving content so that it is more readily usable for AI-generated responses. It’s the next generation of SEO. Today, we’re talking about a tool that is made with GEO in mind: Rankscale. What is Rankscale? […]
