Thinking of migrating or redesigning your website? It can be an exciting – if arduous – undertaking. The effects of a site migration are substantial; they can directly influence your website’s organic rankings. So, today, we’re showing you how to plan an SEO-friendly website migration!   What is a Website Migration?  A website migration is […]

In today’s blog, we’re unraveling the mysteries of the SEO Audit. Our agency is well-equipped to help businesses across industries optimize their online presence. Join us as we reveal the strategies essential to auditing websites and enhancing their visibility online, and what you can expect to learn by employing our agency’s services.   Current Organic […]

In September, Google announced that it would be retiring the GA4 configuration tag. Users would now be able to deploy a Google tag within Tag Manager instead. Now that it’s been a few weeks, let’s talk about how this change has impacted Tag Manager users, and the differences you can expect to see if you […]

Google Business Profile’s suspension appeal process recently got an upgrade. Here’s how you can navigate the new process and make sure you’re in compliance with Google’s policies.   The Importance of a Google Business Profile Local SEO is a crucial component of many businesses’ marketing strategies, and a Google Business Profile is one of the […]

Those involved in the world of SEO know that it’s an ever-changing landscape that requires you to seek out any potential advantage in order to improve site rankings. One alleged potential advantage according to many is structured data markup, or schema markup (also referred to as simply “schema”). But recently, a Google representative clarified that […]

AI has truly taken the world by storm. At this point, you’ve probably at least experimented with ChatGPT (one of the most popular AI tools out there), and maybe you’ve even used it to assist in your marketing strategy. But today, we’re talking about Bard (Google’s AI chatbot), the ways in which it differs from […]

With over 150 million American users and 1.7 billion users worldwide, there’s no doubt that the social media platform – and its short-form video format – appeals to a wide audience. You might be surprised to know, however, that TikTok is also “the preferred advertising environment for both brands and their audiences”. Today, we’re helping […]

Google’s October 2023 Core Update began nearly three weeks ago, on October 5, 2023. After two weeks, the update has caused significant changes in organic rankings. So, let’s talk about what a core update is, what changed during the rollout, and how this update will impact your SEO.     What is a “Core Update”? […]

Maybe your rebrand is a result of a recent acquisition, or you’ve simply outgrown your current brand name. Whatever the reason, when you’re changing your name, it’s important to consider the impact this might have on your organic search performance. Here are some tips to keep your rebrand as “SEO-friendly” as possible. Hint: It’s going […]

For months now, Meta has been pushing automation to advertisers, like the ability to automatically “optimize” creative in order to fit different placements or increase its appeal. This and other automated features are grouped under Meta Advantage, a library of AI-powered tools meant to help advertisers, “Get the best results with fewer, more efficient campaigns,” […]