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February 22, 2022
Strategies for B2B Lead Generation Campaigns

What is B2B Lead Generation? Lead generation is the process of identifying potential customers and then trying to initiate their interest in your product or service. In the case of Business-to-business (B2B) lead generation, you’re looking for businesses that would have an interest in what you’re offering - aka, your target audience.   Where to […]

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February 15, 2022
Unbounce & Landing Page Testing

An Introduction to Unbounce Unbounce is a drag-and-drop, pre-optimized landing page builder that emphasizes higher conversion rates, including leads, sales, or signups. Using AI insights, the company helps over 15,000 brands create and manage smarter landing pages - no coding or hassle required. The secret to their success is something they call Conversion intelligence.   […]

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February 8, 2022
What is Customer Match?

Customer Match is a powerful Google Ads audience targeting tool that can help B2B businesses take their advertising to the next level. Today, we’re diving into the specifics of how it works, why it’s important, and the steps your company can take to begin using Customer Match for Google Ads today.   How It Works […]

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February 2, 2022
B2B Content Marketing Explained (With Examples)

What is it? Business-to-business (B2B) content marketing refers to the creation and distribution of content meant to attract, engage, and retain an audience in order to achieve business goals, such as increasing brand awareness or sales. It’s similar to B2C marketing, with the main difference being your audience; as the name suggests, B2B marketing is […]

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January 25, 2022
Canva: Easy Design

What is Canva? Canva is a unique online tool that allows people to create, download, and publish beautiful designs. Unlike many similar tools, users don’t need to know anything about editing software or even graphic design. With Canva, businesses can create professional-looking social media posts, letterheads, presentations, and other marketing materials with ease.   How […]

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January 19, 2022
Pipedrive: The Sales-First CRM

What Is Pipedrive? Pipedrive is a sales Customer Relationship Management (CRM) solution that aims to make the sales process as easy as possible. It’s a powerful tool for small and big businesses alike that are looking to improve their efficiency and maximize sales. Today, we’re looking at some of the main benefits of using Pipedrive, […]

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January 12, 2022
RollWorks: Account-Based Marketing

RollWorks is a tool powered by data and machine-based learning, and is made to help accelerate revenue growth using Account-Based Marketing (ABM). The idea is to help B2B marketing and sales teams identify and focus on the accounts that are most likely to be interested in their services.   Why It Matters According to RollWorks, […]

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December 20, 2021
Emotive: SMS Built for eCommerce

It’s no secret that eCommerce businesses should always be on the lookout for new and engaging ways to reach customers, and Emotive is one tool that can help you meet customers where they are. Today, we’re discussing this mobile messaging platform, which promises to turn SMS “into a top sales channel for your store.”   […]

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December 13, 2021
Trustpilot: Build Trust with Customers

Reviews are one of the most important methods of establishing a company’s reputation, as they can directly influence potential customers’ decisions about your business. Trustpilot is a third-party customer review site that can help businesses like yours establish credibility and trust through reviews.   Introduction to Trustpilot Trustpilot, founded in 2007, aims to “[bring] businesses […]

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December 8, 2021
An Introduction to Klaviyo

Klaviyo is a powerful software platform that allows store owners to deliver personalized email and SMS messages to their customers. If you’re an ecommerce business looking to bolster your online marketing efforts, consider making Klaviyo an integral part of your strategy.

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