Digital marketing is an increasingly important part of a company’s marketing strategy. Many companies have looked to take advantage of the growth in digital advertising, especially as technological advances have resulted in considerable attrition of the customer base of traditional marketing agencies. This article highlights some of the companies at the forefront of the digital […]
As technology, social media, and the internet continue to become an integral part of people's lives and businesses objectives, more organizations are incorporating digital marketing into their efforts. Of course, for this to happen we need specialists or at least people who are educated on the topic. As a result, more colleges have integrated digital […]
Does your company have a formal statement about how you value diversity and inclusion? Do your employees come from diverse backgrounds and do they offer unique perspectives? These are important questions to think about in your hiring process. This article will discuss why. What is D+I? According to Great Place to Work’s Why Is […]
Schema.org is a website that can be used to “create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond.” The following article will dive into how the website started, what resources are available, and what benefits it provides. Uses Schema.org is used to markup webpages […]
SEMrush is a software tool that can be used for SEO, content marketing, competitor research, PPC, and social media marketing. Today, we’re breaking down some of the insights that SEMrush provides that are helpful for SEO in this quick guide. Site Audit SEMrush can provide you with an audit that spots issues on your […]
Sellers can advertise their products on Amazon, allowing them to reach customers while they shop. Campaigns are easy to create, so you don't need advertising experience to get started. If you need help, Relevance Advisors offers Amazon Advertising services, and we are an Amazon Verified Partner, providing our clients with additional benefits. Today, we’re breaking […]
About a year ago, Google announced that data-driven attribution would be the default attribution model. Now, Google has automatically begun switching ad accounts to this model unless advertisers opted out. So, what is data-driven attribution, and how does it impact advertisers? Here’s everything you need to know. A New Way to Attribute Conversions When […]
My name is Carrie Stewart and I'm a recent graduate of Carnegie Mellon. I studied Business and Decision Science with a concentration in Marketing. I am incredibly excited to work at Relevance Advisors because I have always been interested in the marketing industry. I love how marketing combines creativity and analytics. I am excited about […]
Google’s initiative to eliminate third-party cookies and create “a more private internet” has already been delayed for the second time. What happened, and how will it impact advertisers? Here’s everything you need to know. The Initiative Google’s Privacy Sandbox initiative “aims to create technologies that both protect people's privacy online and give companies and […]
Users are now able to purchase products directly from a brand’s YouTube channel through a new partnership with Shopify. Relevance Advisors is Google Partner and a Shopify Partner, so we can help if you need guidance. Here’s what you need to know about the partnership, which began last month. How It Works With this […]
