Our Experts Share Industry Updates.
October 3, 2023
Amazon is Launching Ads on Prime Video

Prime Video is joining the ranks of other streaming giants who have introduced ad tiers to their platforms. According to an article posted by Amazon on September 22nd, Prime Video shows and movies begin showing ads in 2024.  Whether you’re a Prime Video subscriber, a marketer, or both, we’re here to break down what this […]

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September 27, 2023
Updates to Bing Webmaster Tools

Last week, Microsoft Bing introduced an update to the Bing Webmaster Tools Performance Report that is meant to “[expand] on the data types available to help SEO professionals gain deeper insights into their website performance”. With this, the company also updated its corresponding API. Today, we’re giving you a brief introduction to the Bing Webmaster […]

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September 19, 2023
Chrome is Rolling Out “Interest-based” Ads

On September 7, 2023, the Privacy Sandbox (a Google initiative) announced that it has reached “general availability” on Chrome. Google claims that this is the latest step to a more private web, while “continuing to provide businesses with the tools they need to succeed.”   What is the Privacy Sandbox? Put simply, it’s a set […]

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September 12, 2023
Google Updates: August Roundup

Last month brought some big changes to Google’s ad and analytics features! Here’s our roundup of the top new features and announcements that Google introduced in August.   GA4 Improves App Performance Google provided an update on some new analytics features made available to app marketers who use GA4.  One new and improved audience tool […]

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August 30, 2023
How to Prepare for Amazon Prime Big Deal Days

Amazon’s second Prime Day-level event of the year is quickly approaching. Today, we’re helping you prepare for this new mega sale, so you can be ready by the time it rolls around this fall.   Is This Prime Day Part 2?  Well… sort of? In a lot of ways, they seem to be pretty similar, […]

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August 22, 2023
An Overview of Data-Driven Attribution in GA4

Since the replacement of Universal Analytics with Google Analytics 4, advertisers have seen significant changes to a variety of Analytics features, from the way metrics are counted to the way reports are formatted. Among these changes is the newest generation of a powerful type of attribution modeling: Data-Driven Attribution. Is this all news to you? […]

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August 15, 2023
An Action Plan for Local SEO

Local SEO is a vital component of any SEO strategy for a business with a physical address. Ranking well in localized results or on Google Maps can hugely influence whether people visit your store or your store’s website, not to mention whether those people purchase your product or service. You probably want to reach your […]

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August 8, 2023
Why You Need Schema Markup Now More than Ever

If you’ve spent some time dabbling in SEO, there’s a good chance you’ve heard of schema markup. Schema markup is something your average website user may never see; it’s microdata, code that is meant to be read and interpreted by search engines in order to determine whether your content is relevant to any searches. Schema […]

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August 1, 2023
The Importance of Content Marketing

Content marketing can make a huge impact on your overall SEO efforts. Let’s talk about what content marketing is, and the importance of creating effective content for your website.   What is Content Marketing? As you might have guessed by the name, content marketing involves creating “content” – blogs, emails, social media posts, etc. – […]

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July 25, 2023
A Quick Guide to Ecommerce SEO

Do you have an online business that you want to promote, but not sure how to begin? This quick guide will take you from a novice to a pro in all things ecommerce SEO! Let’s discuss what ecommerce SEO is, and then talk about some of the methods you can use to develop an ecommerce […]

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