Those involved in the world of SEO know that it’s an ever-changing landscape that requires you to seek out any potential advantage in order to improve site rankings. One alleged potential advantage according to many is structured data markup, or schema markup (also referred to as simply “schema”). But recently, a Google representative clarified that […]

AI has truly taken the world by storm. At this point, you’ve probably at least experimented with ChatGPT (one of the most popular AI tools out there), and maybe you’ve even used it to assist in your marketing strategy. But today, we’re talking about Bard (Google’s AI chatbot), the ways in which it differs from […]

With over 150 million American users and 1.7 billion users worldwide, there’s no doubt that the social media platform – and its short-form video format – appeals to a wide audience. You might be surprised to know, however, that TikTok is also “the preferred advertising environment for both brands and their audiences”. Today, we’re helping […]

Google’s October 2023 Core Update began nearly three weeks ago, on October 5, 2023. After two weeks, the update has caused significant changes in organic rankings. So, let’s talk about what a core update is, what changed during the rollout, and how this update will impact your SEO.     What is a “Core Update”? […]

Maybe your rebrand is a result of a recent acquisition, or you’ve simply outgrown your current brand name. Whatever the reason, when you’re changing your name, it’s important to consider the impact this might have on your organic search performance. Here are some tips to keep your rebrand as “SEO-friendly” as possible. Hint: It’s going […]

For months now, Meta has been pushing automation to advertisers, like the ability to automatically “optimize” creative in order to fit different placements or increase its appeal. This and other automated features are grouped under Meta Advantage, a library of AI-powered tools meant to help advertisers, “Get the best results with fewer, more efficient campaigns,” […]

Prime Video is joining the ranks of other streaming giants who have introduced ad tiers to their platforms. According to an article posted by Amazon on September 22nd, Prime Video shows and movies begin showing ads in 2024.  Whether you’re a Prime Video subscriber, a marketer, or both, we’re here to break down what this […]

Last week, Microsoft Bing introduced an update to the Bing Webmaster Tools Performance Report that is meant to “[expand] on the data types available to help SEO professionals gain deeper insights into their website performance”. With this, the company also updated its corresponding API. Today, we’re giving you a brief introduction to the Bing Webmaster […]

On September 7, 2023, the Privacy Sandbox (a Google initiative) announced that it has reached “general availability” on Chrome. Google claims that this is the latest step to a more private web, while “continuing to provide businesses with the tools they need to succeed.”   What is the Privacy Sandbox? Put simply, it’s a set […]

Last month brought some big changes to Google’s ad and analytics features! Here’s our roundup of the top new features and announcements that Google introduced in August.   GA4 Improves App Performance Google provided an update on some new analytics features made available to app marketers who use GA4.  One new and improved audience tool […]