Google Analytics 4 is replacing Universal Analytics. Here’s what you need to know. Why is Google Replacing Universal Analytics? Google claims that Google Analytics 4 has several advantages over Universal Analytics (UA). The new property type is said to provide “smarter” and more holistic insights into how customers interact with your business. What’s […]
There are many types of video advertising formats available on YouTube. Today, we’re breaking down their dimensions and differences in this quick guide. Dimensions Here are some of Google’s recommended dimensions. In general, it’s best to have a 16:9 aspect ratio. The exact dimensions your ad will use will vary somewhat, as the YouTube […]
Are you a business that’s looking to improve your site's search performance and increase traffic to your page? Look no further than Google Search Console, a powerful tool that allows you to track and optimize your search performance on Google. Today, we’re highlighting some of Search Console’s best features, and explaining how this tool can […]
Back in November 2021, Google announced that Performance Max campaigns were launching to all advertisers. But what exactly is Performance Max, and how can it help advertisers drive better results across Google Ads channels? Let’s talk about it. What is Performance Max? Performance Max is a new campaign type that is, in Google’s words, […]
My name is Olivia McBerry and I'm currently a rising third-year student at Emory University and attending the Goizueta Business School. I am currently majoring in Finance and Marketing. My interest in digital marketing and working at Relevance Advisors initially came from my interest in learning more about the marketing industry in general and the […]
FullStory is a platform that combines quantitative and qualitative customer data and displays it in an easy-to-use platform in order to help users improve the digital experience for their customers. Read on to learn more about how FullStory works, what it can do, and how users can take advantage of the tool to improve conversion […]
After June 30, 2022, users will no longer be able to create or edit expanded text ads on Google Ads. Here’s what you need to know. What is an Expanded Text Ad? Expanded text ads are text ads that have three headline fields and two description fields. The first two headlines will always appear […]
Product reviews are the ultimate social proof that potential customers are sure to be looking for when they decide whether to purchase from your store. If you run an online store using Shopify, there are a number of apps you can integrate that will allow you to easily collect and share customer reviews. Today, we’re […]
Google Business Profile (previously known as Google My Business) is a tool that allows “businesses and organizations to manage their online presence across Google, including Search and Maps.” The Benefits of a Business Profile The three main benefits of a Business Profile (as listed by Google) are managing information, interacting with customers, and expanding […]
Google Optimize is a powerful tool that allows a user to run tests on their website to gain insight into what’s working and what could be improved with no coding required. Users can quickly identify problem areas and use Google Optimize’s features - such as the visual editor - to experiment with different variations of […]
