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Our Experts Share Industry Updates.
April 13, 2022
Comparing Product Review Apps for Shopify

Product reviews are the ultimate social proof that potential customers are sure to be looking for when they decide whether to purchase from your store. If you run an online store using Shopify, there are a number of apps you can integrate that will allow you to easily collect and share customer reviews. Today, we’re […]

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April 7, 2022
Understanding Google Business Profile

Google Business Profile (previously known as Google My Business) is a tool that allows “businesses and organizations to manage their online presence across Google, including Search and Maps.”   The Benefits of a Business Profile The three main benefits of a Business Profile (as listed by Google) are managing information, interacting with customers, and expanding […]

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March 29, 2022
The Benefits of Google Optimize

Google Optimize is a powerful tool that allows a user to run tests on their website to gain insight into what’s working and what could be improved with no coding required. Users can quickly identify problem areas and use Google Optimize’s features - such as the visual editor - to experiment with different variations of […]

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March 23, 2022
Customer Relationship Management: A Beginner’s Guide

An Introduction to CRM Software Customer Relationship Management (CRM) software is a tool that allows businesses to manage current and past customer and client data. In addition to storing essential information on a business’s contacts, a good CRM will also typically aid in the collection and analysis of this data in order to help the […]

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March 16, 2022
HubSpot and Inbound Marketing

What is Inbound Marketing? Before we begin talking about HubSpot and how it works, we need to understand what, exactly, inbound marketing is. According to HubSpot itself: “Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t […]

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March 9, 2022
Mailchimp: More than Just Email Marketing

Mailchimp is a popular email marketing platform that allows businesses to send emails to their subscribers. With it, you can engage with your customers, keep them informed, and develop a meaningful relationship with the people who are interested in your product or service. But, while Mailchimp is mostly known for allowing users to easily create […]

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March 1, 2022
Ahrefs: Elevate Your SEO Strategy

Ahrefs is a suite of tools that are made to improve your search engine optimization (SEO) efforts. It can determine keyword rankings, analyze backlink strength, and even perform full site audits, among a variety of other useful features. Today, we’re diving into some of Ahrefs most impressive offerings that can help businesses elevate their SEO […]

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February 22, 2022
Strategies for B2B Lead Generation Campaigns

What is B2B Lead Generation? Lead generation is the process of identifying potential customers and then trying to initiate their interest in your product or service. In the case of Business-to-business (B2B) lead generation, you’re looking for businesses that would have an interest in what you’re offering - aka, your target audience.   Where to […]

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February 15, 2022
Unbounce & Landing Page Testing

An Introduction to Unbounce Unbounce is a drag-and-drop, pre-optimized landing page builder that emphasizes higher conversion rates, including leads, sales, or signups. Using AI insights, the company helps over 15,000 brands create and manage smarter landing pages - no coding or hassle required. The secret to their success is something they call Conversion intelligence.   […]

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February 8, 2022
What is Customer Match?

Customer Match is a powerful Google Ads audience targeting tool that can help B2B businesses take their advertising to the next level. Today, we’re diving into the specifics of how it works, why it’s important, and the steps your company can take to begin using Customer Match for Google Ads today.   How It Works […]

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