Google has introduced an update to the Google Ad Grants program that could help nonprofits better measure real-world impact. Shop visit optimization is now available in Google Ad Grants accounts, allowing organizations to connect digital advertising efforts with in-person visits to their physical locations. For nonprofits that rely on local engagement—such as museums, community centers, […]

Hello! My name is Mason Williams, and I am a sophomore at the Georgia Institute of Technology. I’m currently pursuing a Bachelor of Science in Business Administration with a concentration in Finance. I’m excited to be joining Relevance Advisors for this spring semester as a digital marketing intern!   I’ve always been drawn to both […]

New Google Search tools like AI Overviews and AI Mode, as well as emerging search engines like ChatGPT Search, are changing the way that people look up information and products online. In parallel with this shift towards AI-powered search, many marketers may have noticed a change – even a decline - in their organic performance. […]

Most marketers build their campaign strategy based on a single premise: bid on the right keywords to find the right audience. But this tactic is becoming increasingly outdated, and if your Paid Search approach hasn’t changed in the last five years, it’s time for a refresh.  According to a recent Search Engine Land article, ad […]

In a recent blog post, we talked about organic traffic trends, and revealed that organic search traffic to popular sites is down just 2.5% YoY, according to one study. This would suggest that, despite what seems to be an increased reliance on AI-powered responses and search result summaries, user search behavior is largely the same. […]

OpenAI recently announced that it would be introducing ads to free and Go tier ChatGPT users in the coming weeks, with one source reporting that the company is already working with dozens of select advertisers who will have early access to the service.  Here’s what we know so far, and what we can expect to […]

The digital landscape is changing. There has been an undeniable shift in organic traffic in recent years, with new browsers, new tools, and new behaviors that are reshaping search into something entirely new. Here’s what’s trending in 2026.   The Rise of AI Search Let’s acknowledge the elephant in the room: Artificial Intelligence. From AI […]

Back in August 2025, rumors began that Apple was in talks with Google to use a custom Gemini model to power a new version of Siri. Those rumors appear to be true. On January 12, 2026, Google posted a joint statement with Apple, announcing that the companies had “entered into a multi-year collaboration under which […]

Last week, Microsoft Advertising announced two new AI-powered capabilities meant to help merchants keep up with shifting shopper behaviors. Copilot Checkout and Brand Agents are rolling out to users now. Let’s talk about how they work, and where you can see these tools in action.   Copilot Checkout  Copilot Checkout is an attempt to streamline […]

Google’s Website Optimizer (later Google Optimize) was first introduced in 2008 as a tool that could help marketers conduct A/B tests of their website in order to improve the user experience. It was available for nearly 15 years before being sunset in September 2023, in order to “better serve customers by investing in solutions that […]