If you’re a marketing agency or a business that has your finger on the pulse of advertising trends and innovations, you may have heard of programmatic advertising. But what is it, and what are the benefits and challenges of using programmatic advertising to market your business or your clients’ businesses? Let’s talk about it. […]
Amazon has finally announced the dates of Prime Day, and we’re here to help you prepare for the occasion. Whether you’re a Prime Day veteran or have never heard of the event, read on to learn the ins and outs of this year’s Prime Day, and how you can make it your most successful sales […]
Video marketing can be an effective way to inform an audience about your business, or promote a particular product. In this article, we’re discussing the basics of video marketing, and the Amazon Ads video solutions that you can incorporate into your video marketing strategy. What is Video Marketing? As you might’ve guessed, video marketing […]
With one year of experience as a Social Media Account Manager for a digital marketing agency, I have spent a significant amount of time researching and operating on different social platforms. In today’s world, Instagram is one of the most popular places for sharing media and has become a valuable tool for businesses to connect […]
Are you looking for new ways to advertise your B2B business? Well, you’re in luck; Google Ads just announced two new campaign types at Google Marketing Live 2023 on May 23rd. Here’s everything we know. What is Google Marketing Live? Google Marketing Live is Google’s annual showcase event. The company shares its latest solutions […]
On May 10th, 2023, Google shared its latest advancements in AI, including a new way to search on the Google search engine. Known as a search generative experience, or SGE, this update to Google Search will “supercharge” your searches. What is Generative AI? According to Google, SGE uses “generative AI” to answer user search […]
Each intern at Relevance Advisors has the wonderful opportunity to work with a non-profit organization to leverage their online presence. As the company’s 2023 summer intern, I am thrilled to collaborate with St. Joseph’s Hospitals Foundation to ensure their website is easily accessible, well-described, and search engine friendly for all users. This post covers who […]
If you use Google Analytics, you may have recently received an email from Google regarding your account. It states that Google Analytics 4 is replacing Universal Analytics on July 1, 2023, and recommends that you manually switch your account over to Google Analytics 4 as soon as possible. So, what does this migration to Google […]
My name is Allison Carroll, and I am a soon-to-be graduate from the University of Georgia. I have almost completed my undergraduate degree in Marketing with an emphasis in Digital Marketing and a minor in Fashion Merchandising. I am excited to spend my summer with Relevance Advisors and am looking forward to expanding my skill […]
If you’ve ever made a purchase online, you’ve engaged with one of the hundreds of thousands of eCommerce businesses that exist on the Internet. But how did you decide to make that purchase? Chances are, you did a little research before making your final decision. You may have seen some social media ads for the […]
