A few weeks ago, we wrote a post about obtaining a Google Analytics Certification, and why it’s important. This week, we’re taking a look at the different Google Ads certifications, and the benefits of getting certified. Read on to learn about the different kinds of assessments available, and how you can use these certifications to […]

What is Conversion Rate Optimization? Conversion rate optimization, also known as CRO, is the implementation of different strategies (or improvements to current strategies) in order to increase the number of converting customers on a website. To put it simply, you are optimizing your content to increase your conversion rate. More often than not, acquiring conversions […]

SEO and content marketing go hand in hand. Both typically have the ultimate goal of increasing visits to your website, or the number of actions taken by customers. Yet, businesses often fall into the trap of optimizing for each one independent of the other, and may create content for their site without fully considering how […]

If you’re in need of a free SEO tool, you’re in luck! We’re sharing some of our favorite free SEO tools that will help take organic performance above and beyond. With these tools as a part of your strategy, you’ll be able to amplify your SEO efforts like never before, without breaking the bank.   […]

Google Analytics is a tool that marketers and website owners can use to understand performance, measure ROI, and more. This web analytics tool is a crucial component of most SEO strategies, making it a must for any website that craves a deeper understanding of its user base. If you’re at all interested in the types […]

Keyword mapping is the process of pairing keywords to specific landing pages on a website. An SEO analyst might group a list of keywords by topic, and then “map” certain keywords to the pages that are most relevant to a topic. This mapping is often documented in a keyword map, which is essentially a list […]

A few months ago, we unraveled the mysteries of the SEO audit. Today, we’re taking a look at PPC audits – what they’re for, why they’re important, and what you can expect in a PPC audit put together by our agency.   The Purpose of a PPC Audit PPC audits, like SEO audits, are meant […]

For years, Google’s almighty Search algorithms have been something of a secret, one that SEO analysts, web devs, and site owners alike have attempted to navigate and predict to the best of their abilities in order to improve Search rankings and, ultimately, get the right content in front of the right people. While Google representatives […]

A keyword generator tool can be a crucial part of a comprehensive keyword strategy, so it’s important to understand how it works. Today, we’re explaining what a keyword generator tool is and why it’s important, as well as providing a few examples of tools that you can use today.   What is a Keyword Generator […]

One year ago, we wrote a blog about generative AI, and how Google intended to use it to “supercharge” its search engine. Now, with Google’s new Gemini model, users are able to ask complex questions and get an AI Overview at the top of the search results, with other useful features slated to be introduced […]