SEO stands for Search Engine Optimization. It is the process of improving (optimizing) a website in order to increase its rankings in the search results and otherwise increase its search engine visibility.
An SEO Audit is an evaluation of certain components of your website. Audits provide insight into whether your website is following SEO best practices.
This can largely depend on the size of the website, but most companies can expect to wait about one month for their audit to be complete. What’s happening during that time, you ask? After our team collects information about your website, we interpret that data and create a list of action items to help you raise your rankings. Our goal is to make sure that the audit is both easy enough for the client to understand, and thorough enough for a web developer to have all the information they need to make any of the more complex changes suggested.
Again, this can largely depend on the size of the site, as well as how many changes you’re making on a regular basis. As a general rule, we’d recommend a thorough audit about once a year. However, this shouldn’t be the only time you’re looking at your website’s SEO. A quarterly audit that looks at the most crucial components of SEO – errors, duplicate URLs, etc. – will ensure that no issues slip through the cracks.
The exact contents of an SEO audit can vary from agency to agency, but most SEO audits will contain certain key information, as well as action items that are meant to help improve SERP rankings. If you receive an audit from Relevance Advisors, you can expect a comprehensive document that details all the most essential steps you can take to improve organic performance. Here are some of the main pieces of information you can expect to receive:
So, you’ve received your audit and made all the necessary changes. How long should you expect to wait before you start seeing results?
Obligatory disclaimer that this will vary site to site and depend heavily on what kinds of changes you were making, but you can expect to see results in three to six months. Factors like your website’s initial rankings and your competitors’ own SEO efforts will affect this timeline.
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Interested in learning more about our SEO services? Reach out to Relevance Advisors today!
