Ahrefs is a suite of tools that are made to improve your search engine optimization (SEO) efforts. It can determine keyword rankings, analyze backlink strength, and even perform full site audits, among a variety of other useful features. Today, we’re diving into some of Ahrefs most impressive offerings that can help businesses elevate their SEO strategy.
If you’re interested in seeing the content that performs well within your industry or niche, check out the Content Explorer. Ahrefs can analyze the SEO and social metrics of over a billion web pages, and results can be sorted by anything from organic traffic to backlink popularity. This is a great way to keep your finger on the pulse of what’s trending and what’s not, so that you can create content that’s valuable to your website’s visitors.
Ahrefs makes keyword research easy. Users can input keywords that they’d like to know more about, and the Keywords Explorer will provide search volume, click metrics, and even their estimates on how hard it will be for you to rank for a keyword based on the current top-ranking pages.
The tool also indicates when there’s a “Parent Topic” to consider: that’s when hundreds of similar keywords can be grouped under a single, broader category that you might strive to rank for instead of focusing too closely on a single, niche phrase. You can even explore the other keywords under these more general Parent Topics in depth and easily add them to a keywords list. The Keywords Explorer provides insight into current keyword ranking goals, and can spark ideas for content your business may not have even considered.
The Rank Tracker can provide your business with scheduled reports of your performance against your competitors. You can see insights into your website’s organic traffic and your average position on the SERP. By inputting specific keywords and the domains of competitors, you can track their success as well.
The tool is yet another way to gain insight into the trends and successes of your business’s industry. Plus, you get to see the effects of the changes and optimizations you’re making to your own website, and use that data to further improve.
Ahrefs can run a full site audit on your website and provide detailed analytics and feedback that go a step beyond the features we’ve called out in the tools above. This tool gets specific: if you have duplicate title tags, broken links, or slow pages, the Site Audit will flag them in the report and provide an explanation of the problems, and the actions you can take to solve them.
Last but not least, we have the Site Explorer, which provides information on the organic search traffic and backlink strength of a URL. If you or your competitors are doing paid search advertising, the Site Explorer can analyze that too, allowing you to have an even better understanding of the competitive landscape and the tools other businesses are using to succeed.
Interested in improving your SEO? Reach out today and learn more about how we can help you use Ahrefs and other tools to succeed.