What is it? Business-to-business (B2B) content marketing refers to the creation and distribution of content meant to attract, engage, and retain an audience in order to achieve business goals, such as increasing brand awareness or sales. It’s similar to B2C marketing, with the main difference being your audience; as the name suggests, B2B marketing is […]
What is Canva? Canva is a unique online tool that allows people to create, download, and publish beautiful designs. Unlike many similar tools, users don’t need to know anything about editing software or even graphic design. With Canva, businesses can create professional-looking social media posts, letterheads, presentations, and other marketing materials with ease. How […]
What Is Pipedrive? Pipedrive is a sales Customer Relationship Management (CRM) solution that aims to make the sales process as easy as possible. It’s a powerful tool for small and big businesses alike that are looking to improve their efficiency and maximize sales. Today, we’re looking at some of the main benefits of using Pipedrive, […]
RollWorks is a tool powered by data and machine-based learning, and is made to help accelerate revenue growth using Account-Based Marketing (ABM). The idea is to help B2B marketing and sales teams identify and focus on the accounts that are most likely to be interested in their services. Why It Matters According to RollWorks, […]
It’s no secret that eCommerce businesses should always be on the lookout for new and engaging ways to reach customers, and Emotive is one tool that can help you meet customers where they are. Today, we’re discussing this mobile messaging platform, which promises to turn SMS “into a top sales channel for your store.” […]
Reviews are one of the most important methods of establishing a company’s reputation, as they can directly influence potential customers’ decisions about your business. Trustpilot is a third-party customer review site that can help businesses like yours establish credibility and trust through reviews. Introduction to Trustpilot Trustpilot, founded in 2007, aims to “[bring] businesses […]
Klaviyo is a powerful software platform that allows store owners to deliver personalized email and SMS messages to their customers. If you’re an ecommerce business looking to bolster your online marketing efforts, consider making Klaviyo an integral part of your strategy.
As my internship at Relevance Advisors draws to a close, I have been reflecting on what I have learned this semester. The Fall 2021 Digital Marketing internship was my first real experience in the marketing field. Before this internship I knew very little about digital marketing and all of the work that goes into it. […]
Are you trying to nudge your customers into the next step of the buyer journey? Discourage cart abandonment? Let buyers know about your latest and greatest deals? VWO Engage may be just the tool you’re looking for. An Introduction to VWO Engage VWO Engage (previously known as PushCrew) is designed to help businesses engage […]
Hi! My name is Madeline Patel and I’m the new Fall 2021 Digital Marketing Intern at Relevance Advisors. I am from Marietta, Georgia and currently am in my fourth year at Georgia Tech. I’m finishing my degree in Business Administration with a concentration in Information Technology and will graduate in May 2022. I have decided […]
