Improve Performance with Google Search Console

Written by: 
Molly Niemczyk

Are you a business that’s looking to improve your site's search performance and increase traffic to your page? Look no further than Google Search Console, a powerful tool that allows you to track and optimize your search performance on Google. Today, we’re highlighting some of Search Console’s best features, and explaining how this tool can take your website’s performance to the next level.


Demystifying the Google Index

Depending on how involved you are with your business’s site maintenance, you’ve probably at least heard the terms “bot,” “web crawler,” and “indexing” being tossed around in discussions concerning web development. To put it simply, indexed pages are those that have been crawled by a bot (with rare exceptions) and stored. In Google’s case, these pages are stored in the Google Index, which is essentially a list of web pages that Google might show in its Search results.

With Search Console’s URL Inspection Tool, users can get information about Google’s indexed version of a web page. You can see why Google is unable to index a page, and request a recrawl of a URL if necessary. Users can also view a snapshot of how the Googlebot sees the page. Indexing and organic performance are inextricably linked, so it’s a good idea to make sure everything looks correct on a regular basis.


Submitting Sitemaps

A sitemap is basically a map of your website that is formatted in a way that is easier for the Googlebot to understand. Search Console allows users to submit their sitemaps directly, after which the submitted URLs are queued for crawling. Once they have been crawled, you can review the results to find any errors that need to be corrected. It’s vital that websites work to optimize their sites to make the crawling process as seamless as possible, as this can play a major role in your site’s ranking in the Search results.


Optimizing Your Content

Perhaps the biggest reason people use Search Console is to gain valuable insight into the search queries that are leading people to their pages. Google Search Console’s Performance tool makes it easy to view your site’s impressions, clicks, CTR, and position ranking for any given query. For example, if you own an online shoe store, you can click on the “Queries” tab and see how many impressions your site had for the query “new running shoes”. 

But what if you’re just interested in seeing which pages have the best performance, regardless of query? The “Pages” tab allows users to sort their pages by various metrics, so you can see which pages are doing well, and which ones might need some updating.

Perhaps you’re more interested in where your website visitors are coming from, or which devices they’re using. There are tabs for “Countries,” “Devices,” and even “Dates,” which can be crucial information for a business to determine when and where they should run deals, or whether they should prioritize revamping their desktop or mobile site.


How to Use Google Search Console 

Once you’ve verified site ownership, you can begin managing your Search Console dashboard. Here’s some information on how to get started.


Interested in improving your B2B site’s organic performance, but unsure where to start? Our team at Relevance Advisors has the knowledge and expertise to help you succeed. Reach out to us today to set up a consultation.

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