The Launch of LinkedIn Business Manager

Written by: 
Molly Niemczyk

Good news for those who advertise on LinkedIn: LinkedIn’s new Business Manager, which was announced last month, has launched for public beta. Here’s what that means for businesses and marketing agencies that advertise on the platform.


What is Business Manager?

LinkedIn Business Manager is a new platform designed to make it easier to manage ad accounts and pages from a centralized dashboard. It’s meant to be a cleaner, more organized way for B2B companies and the agencies they hire to create and execute advertising campaigns.

Unlike the old version of LinkedIn’s ads manager, which has been lamented as “unnecessarily cumbersome,” the new Business Manager makes administrative tasks and ad management easier than ever before. And, because it’s in the public beta stage, anyone and everyone can test the new platform and get brand new updates as they launch. (We’ve provided a link at the end of this article if you’re interested).


What Are Some of the New Features?

According to Search Engine Land, the platform allows advertisers to “manage teams, ad accounts, pages, and business partners,” which is especially helpful for advertising companies that manage multiple clients.

It also simplifies granting account permissions or setting up billing information. If you need to give a business partner or client access – or remove them – you can do so easily, making efficient collaboration a breeze.

Perhaps most importantly, however, users can now share Matched audiences across ad accounts. Matched audiences allow you to retarget a certain group of people, and are created by uploading customer lists or by grouping together website visitors. Now these audiences can be used in multiple accounts without needing to be recreated from scratch.

Do keep in mind that Business Manager is still technically in the beta stage. You can expect to see frequent changes and updates to the platform as LinkedIn tests new features and works to make the new ads manager as useful as possible to its users. Keep an eye on your accounts and dashboards to catch any changes.


Why Do I Need to Use Business Manager?

As mentioned before, it’s a great tool for those who are advertising across multiple ad accounts or pages. However, it’s also perfect for those who manage large marketing teams or work with other agencies and need a simple way to grant and revoke access. And of course, if you’re trying to reach the same people across ad accounts, the ability to share matched audiences is immensely helpful.


How to Use LinkedIn Business Manager

If you’re interested in trying out the new business manager, you can get started here. Simply select “Create Business Manager” and follow the prompts to begin using the new ads manager today!


Looking to start using LinkedIn to advertise your products or services? Do you already use the platform, but need help taking your advertising to the next level? Relevance Advisors is a digital marketing agency with the goal of helping B2B companies grow. Reach out to our team today to learn more.

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