If you use Google Analytics, you may have recently received an email from Google regarding your account. It states that Google Analytics 4 is replacing Universal Analytics on July 1, 2023, and recommends that you manually switch your account over to Google Analytics 4 as soon as possible. So, what does this migration to Google […]

My name is Allison Carroll, and I am a soon-to-be graduate from the University of Georgia. I have almost completed my undergraduate degree in Marketing with an emphasis in Digital Marketing and a minor in Fashion Merchandising. I am excited to spend my summer with Relevance Advisors and am looking forward to expanding my skill […]

If you’ve ever made a purchase online, you’ve engaged with one of the hundreds of thousands of eCommerce businesses that exist on the Internet. But how did you decide to make that purchase? Chances are, you did a little research before making your final decision. You may have seen some social media ads for the […]

What is a Verified Partner? A verified partner is simply a company that has successfully set up a Partner Network account and completed the necessary steps of verification. This is different from being a Partner in that there are additional benefits that unverified partners don’t receive.  Partner companies already get a lot of valuable perks, […]

FullStory is a platform that combines quantitative and qualitative customer data and displays it in an easy-to-use platform in order to help users improve the digital experience for their customers. Read on to learn more about how FullStory works, what it can do, and how users can take advantage of the tool to improve conversion […]

Relevance Advisors is a leader in paid search as demonstrated by our Google Partner status, and we are proud to have maintained this distinction for over a decade.  Google has three primary requirements to be a Google Partner: Performance - Maximize Campaign Success - We have to maintain an optimization score of at least 70%. […]

Attentive is a text message marketing solution that is “changing the way businesses and people connect.” Over 8,000 brands use Attentive to create and promote their sign-up forms and share automated messages with subscribers. But how does it work, and why are so many companies using Attentive to meet their marketing goals? Today, we’re looking […]

With every new intern at Relevance Advisors comes a new project to work on for a non-profit organization. As Relevance Advisors’ spring 2023 intern, I had the opportunity to work with PAWS Atlanta to help them understand their position and potential growth in digital media. In this blog post you will find a breakdown of […]

As Artificial Intelligence (AI) programs become more and more advanced, a conversation is brewing in the marketing realm about the use of language models to create content. Countless questions have already been posed regarding the practicality, benefits, risks, and ethics of AI-generated content. No matter which side of the debate you may find yourself on, […]

My name is Audrey Slusher, and I am a senior at the University of Georgia. I am currently working toward my undergraduate degree in Marketing, and I hope to continue my education by earning a Master’s in Marketing Research from the University of Georgia. I am excited to be joining Relevance Advisors this spring and […]