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Our Experts Share Industry Updates.
August 11, 2022
YouTube Partners with Shopify

Users are now able to purchase products directly from a brand’s YouTube channel through a new partnership with Shopify. Relevance Advisors is Google Partner and a Shopify Partner, so we can help if you need guidance. Here’s what you need to know about the partnership, which began last month.    How It Works With this […]

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July 27, 2022
The Launch of LinkedIn Business Manager

Good news for those who advertise on LinkedIn: LinkedIn’s new Business Manager, which was announced last month, has launched for public beta. Here’s what that means for businesses and marketing agencies that advertise on the platform.   What is Business Manager? LinkedIn Business Manager is a new platform designed to make it easier to manage […]

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July 19, 2022
Local Listings Management with Uberall

Uberall is a company that works to create a seamless consumer experience both online and offline. One of the ways it achieves this is through its listings management software. Let’s discuss how it works, and how it can help your business to thrive.   What is Listings Management? When users search for your product or […]

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June 29, 2022
The End of Third-Party Cookies

Google is phasing out third-party cookies. Let’s discuss what that means for advertisers and users alike.   What Are Cookies? If you’re unfamiliar with the concept of web cookies, they’re essentially a method of identifying users and recording certain data, such as their location. There are two categories of cookies to be aware of.  First-party […]

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June 22, 2022
Creating Apple Search Ads

Does your business have a mobile app? Apple Search Ads are an excellent way to get that app in front of Apple users who might be interested in using it. Let’s look at the different ways Apple Search Ads help people discover mobile apps in the App Store, and some of the best practices for […]

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June 15, 2022
All About Custom Audiences on Facebook

Did you know that Facebook allows its advertisers to upload Custom Audiences? Learn what they are and how to use them below.   What is a Custom Audience? A Custom Audience is an ad targeting option in Facebook that is created using consumer data you already have, such as a customer list. By uploading this […]

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June 14, 2022
Introducing Google Analytics 4

Google Analytics 4 is replacing Universal Analytics. Here’s what you need to know.   Why is Google Replacing Universal Analytics? Google claims that Google Analytics 4 has several advantages over Universal Analytics (UA). The new property type is said to provide “smarter” and more holistic insights into how customers interact with your business.    What’s […]

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May 31, 2022
A Quick Guide to YouTube Advertising Formats

There are many types of video advertising formats available on YouTube. Today, we’re breaking down their dimensions and differences in this quick guide.    Dimensions Here are some of Google’s recommended dimensions. In general, it’s best to have a 16:9 aspect ratio. The exact dimensions your ad will use will vary somewhat, as the YouTube […]

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May 24, 2022
Improve Performance with Google Search Console

Are you a business that’s looking to improve your site's search performance and increase traffic to your page? Look no further than Google Search Console, a powerful tool that allows you to track and optimize your search performance on Google. Today, we’re highlighting some of Search Console’s best features, and explaining how this tool can […]

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May 11, 2022
Let’s Talk About Performance Max Campaigns

Back in November 2021, Google announced that Performance Max campaigns were launching to all advertisers. But what exactly is Performance Max, and how can it help advertisers drive better results across Google Ads channels? Let’s talk about it.   What is Performance Max? Performance Max is a new campaign type that is, in Google’s words, […]

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