Google is phasing out third-party cookies. Let’s discuss what that means for advertisers and users alike. What Are Cookies? If you’re unfamiliar with the concept of web cookies, they’re essentially a method of identifying users and recording certain data, such as their location. There are two categories of cookies to be aware of. First-party […]
Does your business have a mobile app? Apple Search Ads are an excellent way to get that app in front of Apple users who might be interested in using it. Let’s look at the different ways Apple Search Ads help people discover mobile apps in the App Store, and some of the best practices for […]
Did you know that Facebook allows its advertisers to upload Custom Audiences? Learn what they are and how to use them below. What is a Custom Audience? A Custom Audience is an ad targeting option in Facebook that is created using consumer data you already have, such as a customer list. By uploading this […]
Google Analytics 4 is replacing Universal Analytics. Here’s what you need to know. Why is Google Replacing Universal Analytics? Google claims that Google Analytics 4 has several advantages over Universal Analytics (UA). The new property type is said to provide “smarter” and more holistic insights into how customers interact with your business. What’s […]
There are many types of video advertising formats available on YouTube. Today, we’re breaking down their dimensions and differences in this quick guide. Dimensions Here are some of Google’s recommended dimensions. In general, it’s best to have a 16:9 aspect ratio. The exact dimensions your ad will use will vary somewhat, as the YouTube […]
Are you a business that’s looking to improve your site's search performance and increase traffic to your page? Look no further than Google Search Console, a powerful tool that allows you to track and optimize your search performance on Google. Today, we’re highlighting some of Search Console’s best features, and explaining how this tool can […]
Back in November 2021, Google announced that Performance Max campaigns were launching to all advertisers. But what exactly is Performance Max, and how can it help advertisers drive better results across Google Ads channels? Let’s talk about it. What is Performance Max? Performance Max is a new campaign type that is, in Google’s words, […]
My name is Olivia McBerry and I'm currently a rising third-year student at Emory University and attending the Goizueta Business School. I am currently majoring in Finance and Marketing. My interest in digital marketing and working at Relevance Advisors initially came from my interest in learning more about the marketing industry in general and the […]
FullStory is a platform that combines quantitative and qualitative customer data and displays it in an easy-to-use platform in order to help users improve the digital experience for their customers. Read on to learn more about how FullStory works, what it can do, and how users can take advantage of the tool to improve conversion […]
After June 30, 2022, users will no longer be able to create or edit expanded text ads on Google Ads. Here’s what you need to know. What is an Expanded Text Ad? Expanded text ads are text ads that have three headline fields and two description fields. The first two headlines will always appear […]
