Our Experts Share Industry Updates.
February 25, 2020
Understanding Instagram's Shopping Functionality And How It Affects E-Commerce Marketing

Before the recent beta-release of Instagram Shopping, Instagram users visiting the profiles of retail brands on the platform were only able to view images and videos of products, with captions directing Instagram users to the website link in their profile bio.  That link would take you out of the Instagram application in order to view […]

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February 11, 2020
7 Ways LinkedIn Can Drive Online Sales

As our digital world progresses, it’s important to stay up with the times - and we’re talking more than just refreshing your Facebook feed every half-hour. There are currently 9 billion content impressions on LinkedIn every week, meaning that if your company is active on LinkedIn, then there’s a good chance that your company is […]

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February 3, 2020
Display Products Across Google Surfaces for Free

Last year, Google announced a new streamlined process that shows your products to customers, at no additional cost to the seller, in unpaid (non-ad) product results in places like Google Search and Google Images. Showing potential customers accurate and updated product information is essential to successful shopping journeys on Google. This new platform makes it […]

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January 29, 2020
Amazon’s New Influencer Program

Amazon recently launched a new program that allows influencers to share their favorite products, and get paid for it, all with one convenient link. This program, called the Amazon Influencer Program, allows people with substantial social followings on Youtube, Facebook, Instagram, or Twitter to create a storefront to showcase their most loved Amazon products, all […]

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January 21, 2020
Virtual and Augmented Reality: The Future of E-Commerce

What are Virtual Reality and Augmented Reality? Virtual reality is an immersive experience that mimics a user’s reality, while augmented reality adds digital components to a viewer’s screen. Virtual reality and augmented reality, often abbreviated as VR/AR, can combine for a mixed real and digital experience. This blog post will examine the rise of VR/AR, […]

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January 7, 2020
The Most Important Instagram Insights Tools For Online Retailers

Ensuring that your online retailer’s Instagram profile is registered as a business account rather than the standard individual account is vital to optimizing your brand’s social media marketing potential.  Marking your profile as a business account indicates to viewers the purpose of your page with a category label under your name, but also hyperlinked location, […]

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December 3, 2019
5 Reasons Why Your B2B Company Should Use LinkedIn

With over 610 million members and 30 million companies represented, it’s no wonder why LinkedIn has become one of the most valuable platforms for businesses. LinkedIn is not only a great tool for building company awareness, but a hotspot for business to business interactions due to its industry-focused content and professional nature. As more businesses […]

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October 9, 2019
How to Optimize Your Pinterest Board For Search

With a user base of 291 million and growing, Pinterest is a marketing platform that is too influential to overlook. Pinterest offers huge potential for e-commerce marketing as users conduct over 2 billion searches each month. Whether users know exactly what they are looking for or are perusing the platform in their free time, Pinterest […]

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September 30, 2019
5 Ways to Optimize Your Website to Increase Conversion Rate

Conversion rate is a powerful measurement tool that provides valuable insight into the behavior of your website’s visitors. Calculating the conversion rate -- the percentage of website visitors who complete a desired action -- can be highly beneficial in determining how effective your website is in accomplishing your business goals. Whether the goal of each […]

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April 6, 2019
A Mini-Guide to Using Customer Match Targeting on Google AdWords

Google AdWords remains the "number 1" choice for most advertisers and brands looking to quickly and effectively promote their products or services on the ever-so-competitive web. Here’s why: Google display campaigns reach 90% of global internet users. And on an average, buyers who have seen display ads are 155% more likely to search for the […]

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