SEMrush is a software tool that can be used for SEO, content marketing, competitor research, PPC, and social media marketing. Today, we’re breaking down some of the insights that SEMrush provides that are helpful for SEO in this quick guide.
SEMrush can provide you with an audit that spots issues on your site and offers suggestions on how to fix them. Some examples of issues are broken pages/links, and problems with basic HTML tags, schema optimization, and crawlability. SEMrush breaks these problems down into three categories: errors, warnings, and notices. This way, you can prioritize the most important things to fix. SEMrush can also provide you with a CSV that details all the errors on your site.
Using SEMrush allows you to navigate a keyword research database. There are metrics such as search volume, position tracking, SERP features, and cost per click. You can also use SEMrush to help you discover new keyword targets based on competition level, keyword difficulty, monthly volume, related phrases, questions, search intent, and more.
One very useful tool on SEMrush is competitor analysis. SEMrush can provide you with competitor reports to see who you are up against and what their strengths and weaknesses are. You can also look at your competitors’ keywords, backlinks, ad campaigns, and top-performing content.
If you are looking to add content to your website SEMrush can help! The software has a Topic Research tool that allows you to gather new topics related to your interest. You can look at real questions people ask, popular headlines, and trending subtopics.
If you are looking to be more specific with your keyword tracking, SEMrush can track daily rankings of your target keywords based on zip-code level, and location. It also tracks daily rankings of your target keywords on multiple devices.
Do you want to take advantage of what SEMrush has to offer? Relevance Advisors has the expertise and know-how to help you succeed. Reach out today to learn more about the services we offer.