A Quick Guide to Amazon Ads

Written by: 
Carrie Stewart
09/07/22

Sellers can advertise their products on Amazon, allowing them to reach customers while they shop. Campaigns are easy to create, so you don't need advertising experience to get started. Today, we’re breaking down the types of ads available and the insights provided in this quick guide.

 

Sponsored Products

Sellers can create campaigns to promote individual product listings on Amazon. These are cost-per-click, you choose how much to bid per click and set your own budget. Sponsored Products generates ads from your product listings and offers automatic targeting.

 

Sponsored Brands

Sellers can help customers discover their brand and products with creative ads that appear in relevant Amazon shopping results. These can include custom headlines, videos and images. These are also cost per click you choose how much to bid per click and set your own budget. With clickable logos, lifestyle imagery, or product categories, Amazon brings shoppers to sellers' brand store. And when they click on products/categories in the ads, they are taken to the product page.

 

Sponsored Display

Sellers can create self service, programmatic display ads to reach relevant audiences throughout their shopping journey. You can engage audiences browsing specific detail pages, on the Amazon home page, on Twitch, and on third-party apps and websites. Also, Amazon’s shopping/contextual signals help create brand awareness, consideration, purchase, or even loyalty and unique campaigns can have intuitive, retail-centric controls. Lastly, retail-aware ads help drive performance, only serving when products are in stock or the Featured Offer.

 

Video Ads

Sellers can reach unique audiences that are streaming TV content including Freevee, Twitch, live sports on Prime Video, top TV network and broadcast apps, and the News app on Fire TV.

 

Tracking Success

Sponsored Products, Sponsored Display and Sponsored Brands provide sales and performance metrics such as units ordered, page views, YOY sales, impressions, CTR, and conversion rates. Sponsored videos provide additional insights viewers and active users.


Do you want to start advertising your B2B business on Amazon? Relevance Advisors has the expertise and know-how to help you succeed. Reach out today to learn more about the services we offer.

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