Google Analytics 4, or GA4, will soon permanently replace Universal Analytics; after July 1, 2023, Universal Analytics properties will no longer process data. It’s important for businesses to understand how the next generation of Analytics differs from Universal Analytics, or UA, so today, we’re walking you through some of the major changes. Addition of […]
As my internship comes to a close after 4 months, I take some time to reflect on what I have learned and how I have grown during my time at Relevance Advisors. I came in with a background in marketing, but without knowing much about the specifics of the digital world. Now, I have learned […]
The digital marketing world is constantly changing and growing. As a result, there has been a huge number of agencies created to help businesses with their digital marketing endeavors. In fact, it’s estimated there are 7,761 in the United States! So what do these agencies do? This article will dive into the various roles of […]
Digital marketing is an increasingly important part of a company’s marketing strategy. Many companies have looked to take advantage of the growth in digital advertising, especially as technological advances have resulted in considerable attrition of the customer base of traditional marketing agencies. This article highlights some of the companies at the forefront of the digital […]
As technology, social media, and the internet continue to become an integral part of people's lives and businesses objectives, more organizations are incorporating digital marketing into their efforts. Of course, for this to happen we need specialists or at least people who are educated on the topic. As a result, more colleges have integrated digital […]
Does your company have a formal statement about how you value diversity and inclusion? Do your employees come from diverse backgrounds and do they offer unique perspectives? These are important questions to think about in your hiring process. This article will discuss why. What is D+I? According to Great Place to Work’s Why Is […]
Schema.org is a website that can be used to “create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond.” The following article will dive into how the website started, what resources are available, and what benefits it provides. Uses Schema.org is used to markup webpages […]
SEMrush is a software tool that can be used for SEO, content marketing, competitor research, PPC, and social media marketing. Today, we’re breaking down some of the insights that SEMrush provides that are helpful for SEO in this quick guide. Site Audit SEMrush can provide you with an audit that spots issues on your […]
Sellers can advertise their products on Amazon, allowing them to reach customers while they shop. Campaigns are easy to create, so you don't need advertising experience to get started. If you need help, Relevance Advisors offers Amazon Advertising services, and we are an Amazon Verified Partner, providing our clients with additional benefits. Today, we’re breaking […]
About a year ago, Google announced that data-driven attribution would be the default attribution model. Now, Google has automatically begun switching ad accounts to this model unless advertisers opted out. So, what is data-driven attribution, and how does it impact advertisers? Here’s everything you need to know. A New Way to Attribute Conversions When […]
