About a year ago, Google announced that data-driven attribution would be the default attribution model. Now, Google has automatically begun switching ad accounts to this model unless advertisers opted out. So, what is data-driven attribution, and how does it impact advertisers? Here’s everything you need to know. A New Way to Attribute Conversions When […]
My name is Carrie Stewart and I'm a recent graduate of Carnegie Mellon. I studied Business and Decision Science with a concentration in Marketing. I am incredibly excited to work at Relevance Advisors because I have always been interested in the marketing industry. I love how marketing combines creativity and analytics. I am excited about […]
Update: Google is no longer planning on deprecating third-party cookies. Read Google's announcement here. -- Google’s initiative to eliminate third-party cookies and create “a more private internet” has already been delayed for the second time. What happened, and how will it impact advertisers? Here’s everything you need to know. The Initiative Google’s Privacy Sandbox […]
Users are now able to purchase products directly from a brand’s YouTube channel through a new partnership with Shopify. Relevance Advisors is Google Partner and a Shopify Partner, so we can help if you need guidance. Here’s what you need to know about the partnership, which began last month. How It Works With this […]
Good news for those who advertise on LinkedIn: LinkedIn’s new Business Manager, which was announced last month, has launched for public beta. Here’s what that means for businesses and marketing agencies that advertise on the platform. What is Business Manager? LinkedIn Business Manager is a new platform designed to make it easier to manage […]
Uberall is a company that works to create a seamless consumer experience both online and offline. One of the ways it achieves this is through its listings management software. Let’s discuss how it works, and how it can help your business to thrive. What is Listings Management? When users search for your product or […]
Update: Google is no longer planning on deprecating third-party cookies. Read Google's announcement here. -- Google is phasing out third-party cookies. Let’s discuss what that means for advertisers and users alike. What Are Cookies? If you’re unfamiliar with the concept of web cookies, they’re essentially a method of identifying users and recording certain data, […]
Does your business have a mobile app? Apple Search Ads are an excellent way to get that app in front of Apple users who might be interested in using it. Let’s look at the different ways Apple Search Ads help people discover mobile apps in the App Store, and some of the best practices for […]
Did you know that Facebook allows its advertisers to upload Custom Audiences? Learn what they are and how to use them below. What is a Custom Audience? A Custom Audience is an ad targeting option in Facebook that is created using consumer data you already have, such as a customer list. By uploading this […]
Google Analytics 4 is replacing Universal Analytics. Here’s what you need to know. Why is Google Replacing Universal Analytics? Google claims that Google Analytics 4 has several advantages over Universal Analytics (UA). The new property type is said to provide “smarter” and more holistic insights into how customers interact with your business. What’s […]
