Attentive is a text message marketing solution that is “changing the way businesses and people connect.” Over 8,000 brands use Attentive to create and promote their sign-up forms and share automated messages with subscribers. But how does it work, and why are so many companies using Attentive to meet their marketing goals? Today, we’re looking […]

With every new intern at Relevance Advisors comes a new project to work on for a non-profit organization. As Relevance Advisors’ spring 2023 intern, I had the opportunity to work with PAWS Atlanta to help them understand their position and potential growth in digital media. In this blog post you will find a breakdown of […]

As Artificial Intelligence (AI) programs become more and more advanced, a conversation is brewing in the marketing realm about the use of language models to create content. Countless questions have already been posed regarding the practicality, benefits, risks, and ethics of AI-generated content. No matter which side of the debate you may find yourself on, […]

My name is Audrey Slusher, and I am a senior at the University of Georgia. I am currently working toward my undergraduate degree in Marketing, and I hope to continue my education by earning a Master’s in Marketing Research from the University of Georgia. I am excited to be joining Relevance Advisors this spring and […]

Google Analytics 4, or GA4, will soon permanently replace Universal Analytics; after July 1, 2023, Universal Analytics properties will no longer process data. It’s important for businesses to understand how the next generation of Analytics differs from Universal Analytics, or UA, so today, we’re walking you through some of the major changes.   Addition of […]

As my internship comes to a close after 4 months, I take some time to reflect on what I have learned and how I have grown during my time at Relevance Advisors. I came in with a background in marketing, but without knowing much about the specifics of the digital world. Now, I have learned […]

The digital marketing world is constantly changing and growing. As a result, there has been a huge number of agencies created to help businesses with their digital marketing endeavors. In fact, it’s estimated there are 7,761 in the United States! So what do these agencies do? This article will dive into the various roles of […]

Digital marketing is an increasingly important part of a company’s marketing strategy.  Many companies have looked to take advantage of the growth in digital advertising, especially as technological advances have resulted in considerable attrition of the customer base of traditional marketing agencies. This article  highlights some of the companies at the forefront of the digital […]

As technology, social media, and the internet continue to become an integral part of people's lives and businesses objectives, more organizations are incorporating digital marketing into their efforts. Of course, for this to happen we need specialists or at least people who are educated on the topic. As a result, more colleges have integrated digital […]

Does your company have a formal statement about how you value diversity and inclusion? Do your employees come from diverse backgrounds and do they offer unique perspectives? These are important questions to think about in your hiring process. This article will discuss why.   What is D+I?   According to Great Place to Work’s Why Is […]