How We Develop Expertise in Paid Search

Written by: 
Benjamin Rudolph

Relevance Advisors is a leader in paid search as demonstrated by our Google Partner status, and we are proud to have maintained this distinction for over a decade.  Google has three primary requirements to be a Google Partner:

  1. Performance - Maximize Campaign Success - We have to maintain an optimization score of at least 70%.
  2. Spend - Drive Client Growth - We have to maintain a minimum 90 day media spend requirement.
  3. Certifications - Demonstrate Expertise - At least 50% of the account strategists must be certified.  We exceed this standard as every member of our paid media team is certified on Search, Display, Video, Apps, and Google Shopping.

As partners we have access to product education through Skillshop.  We also have access to livestream webinars and on-demand training.  Google provides us with global consumer insights that we can use to help clients achieve their growth goals.

Google Partners also get access to a higher tier of customer support.  Whether it’s a billing issue, an ad approval, or a technical issue, time is money on Google Ads.  Our ability to identify issues, troubleshoot them, and resolve them quickly helps our clients keep their ads running.  

New clients receive a promotional offer.  Currently that offer is $500 in promotional credit once the client spends $500 on Google Ads.  Simply by advertising with us you can increase your return on investment.

Relevance Advisors receives permission to use the Google Partner badge on our website and in our promotional materials.  Savvy clients seek out Google Partner agencies, knowing they can trust that they have met Google’s strict program requirements.

We are also a Microsoft Advertising Partner, for clients that also wish to advertise on Bing.  Bing has been in the new recently as a result of Microsoft’s integration with ChatGPT.  Paid search will continue to evolve, and by selecting a partner who is certified on a platform, you can ensure that they are up to date with the latest features and updates.

Google includes us in their Partners Directory, so prospective clients that do not know Google Partners can discover them and start conversations.  Visit our Partners page, where we feature our platform and technology partnerships.

If you are interested in starting a conversation with us, simply reach out via our Contact Us form.  We look forward to speaking with you.Google Partner Logo


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