Any owner of a dining establishment knows that the restaurant industry is a highly competitive one. With so many options for customers to choose from, how do you stand out from the crowd? How do you let people know you exist? Developing a Search Engine Optimization (SEO) strategy is arguably the most effective way to […]

Page Speed is an important part of a website’s functionality, and it can also impact SEO. In today’s blog post, we review what page speed is, how it affects SEO, and some best practices that your business can implement.   What is Page Speed? When you click on a search result, how many seconds are […]

We’ve discussed what makes a successful SEO audit. We’ve delved into the ins and outs of a successful SEO-friendly website migration. Now, we’re taking a look at SEO for eCommerce businesses. What is eCommerce SEO, and how can you go about it in the most efficient way possible?   What is eCommerce SEO?  eCommerce is […]

Thinking of migrating or redesigning your website? It can be an exciting – if arduous – undertaking. The effects of a site migration are substantial; they can directly influence your website’s organic rankings. So, today, we’re showing you how to plan an SEO-friendly website migration!   What is a Website Migration?  A website migration is […]

In today’s blog, we’re unraveling the mysteries of the SEO Audit. Our agency is well-equipped to help businesses across industries optimize their online presence. Join us as we reveal the strategies essential to auditing websites and enhancing their visibility online, and what you can expect to learn by employing our agency’s services.   Current Organic […]

In September, Google announced that it would be retiring the GA4 configuration tag. Users would now be able to deploy a Google tag within Tag Manager instead. Now that it’s been a few weeks, let’s talk about how this change has impacted Tag Manager users, and the differences you can expect to see if you […]

Google Business Profile’s suspension appeal process recently got an upgrade. Here’s how you can navigate the new process and make sure you’re in compliance with Google’s policies.   The Importance of a Google Business Profile Local SEO is a crucial component of many businesses’ marketing strategies, and a Google Business Profile is one of the […]

Those involved in the world of SEO know that it’s an ever-changing landscape that requires you to seek out any potential advantage in order to improve site rankings. One alleged potential advantage according to many is structured data markup, or schema markup (also referred to as simply “schema”). But recently, a Google representative clarified that […]

AI has truly taken the world by storm. At this point, you’ve probably at least experimented with ChatGPT (one of the most popular AI tools out there), and maybe you’ve even used it to assist in your marketing strategy. But today, we’re talking about Bard (Google’s AI chatbot), the ways in which it differs from […]

With over 150 million American users and 1.7 billion users worldwide, there’s no doubt that the social media platform – and its short-form video format – appeals to a wide audience. You might be surprised to know, however, that TikTok is also “the preferred advertising environment for both brands and their audiences”. Today, we’re helping […]