Google’s October 2023 Core Update began nearly three weeks ago, on October 5, 2023. After two weeks, the update has caused significant changes in organic rankings. So, let’s talk about what a core update is, what changed during the rollout, and how this update will impact your SEO.     What is a “Core Update”? […]

Maybe your rebrand is a result of a recent acquisition, or you’ve simply outgrown your current brand name. Whatever the reason, when you’re changing your name, it’s important to consider the impact this might have on your organic search performance. Here are some tips to keep your rebrand as “SEO-friendly” as possible. Hint: It’s going […]

For months now, Meta has been pushing automation to advertisers, like the ability to automatically “optimize” creative in order to fit different placements or increase its appeal. This and other automated features are grouped under Meta Advantage, a library of AI-powered tools meant to help advertisers, “Get the best results with fewer, more efficient campaigns,” […]

Prime Video is joining the ranks of other streaming giants who have introduced ad tiers to their platforms. According to an article posted by Amazon on September 22nd, Prime Video shows and movies begin showing ads in 2024.  Whether you’re a Prime Video subscriber, a marketer, or both, we’re here to break down what this […]

Last week, Microsoft Bing introduced an update to the Bing Webmaster Tools Performance Report that is meant to “[expand] on the data types available to help SEO professionals gain deeper insights into their website performance”. With this, the company also updated its corresponding API. Today, we’re giving you a brief introduction to the Bing Webmaster […]

On September 7, 2023, the Privacy Sandbox (a Google initiative) announced that it has reached “general availability” on Chrome. Google claims that this is the latest step to a more private web, while “continuing to provide businesses with the tools they need to succeed.”   What is the Privacy Sandbox? Put simply, it’s a set […]

Last month brought some big changes to Google’s ad and analytics features! Here’s our roundup of the top new features and announcements that Google introduced in August.   GA4 Improves App Performance Google provided an update on some new analytics features made available to app marketers who use GA4.  One new and improved audience tool […]

Amazon’s second Prime Day-level event of the year is quickly approaching. Today, we’re helping you prepare for this new mega sale, so you can be ready by the time it rolls around this fall.   Is This Prime Day Part 2?  Well… sort of? In a lot of ways, they seem to be pretty similar, […]

Since the replacement of Universal Analytics with Google Analytics 4, advertisers have seen significant changes to a variety of Analytics features, from the way metrics are counted to the way reports are formatted. Among these changes is the newest generation of a powerful type of attribution modeling: Data-Driven Attribution. Is this all news to you? […]

Local SEO is a vital component of any SEO strategy for a business with a physical address. Ranking well in localized results or on Google Maps can hugely influence whether people visit your store or your store’s website, not to mention whether those people purchase your product or service. You probably want to reach your […]