As AI-powered tools continue to rise in popularity, tech giants like Google are racing to invest in and implement AI wherever they can. A few months ago, Google introduced Gemini, a generative AI model that can answer users' questions on Search or directly. Now, it is using this same model to revamp Google Shopping with […]
Have you heard of Google’s secure, cloud-based advertising tool, Ads Data Hub? Here’s an overview of what it is, how it works, and why it might be useful to your business. What is Ads Data Hub? Google describes this tool as a “secure environment for analyzing ad performance”. It allows users to view and […]
Maybe you’re looking to start running display ads with Google Ads, but not sure where to begin. Perhaps you’re interested in learning about ways to improve the performance of the display ads you’re already running. Or, maybe you just want a refresher on some of Google Ads’s display-related features. Do any of these sound like […]
What is a Content Strategy? A content strategy is a plan for creating, implementing, and optimizing the content of a website in order to meet business goals. It’s how businesses ensure that their content is being pushed out by search engines and seen by their target audience(s). Developing a content strategy framework is one of […]
This week, we end our WordPress plugins series with Slim SEO, which markets itself as a “beginner-friendly” alternative to other, similar plugins. Let’s talk about what this plugin does, how it works, and why you might need this plugin for your own website. (Take a look at the other posts in our WordPress plugins series […]
This week in our WordPress SEO plugins series, we’re discussing Rank Math, a self-proclaimed “Swiss Army Knife of WordPress SEO” with both paid and free options. (Check out last week’s post, where we discuss Yoast SEO, a tool that is meant to help WordPress users create better, optimized content.) What Does Rank Math Do? […]
Yoast SEO, known as “the #1 WordPress SEO plugin,” is a tool that is meant to help users create better, SEO-optimized content. With both free and paid options, the plugin is a must-have for virtually all WordPress users. Let’s talk about what this plugin can do, and why you should consider downloading it today (if […]
What makes a website stand out from the rest, to both people and search engines alike? In our humble opinion, it’s SEO-optimized site copy, or compelling writing that has been created with search engine optimization strategies in mind. That’s why, in this handy guide, we’re exploring the essential components of SEO copywriting, a practice that […]
Have you ever wanted to track the impact of your non-Amazon marketing campaigns that lead to your Amazon store? In the past, this task may have seemed impossible, but with Amazon Attribution, you can finally see how your external campaigns are impacting sales on Amazon. Sound interesting? Then read on to learn all about Amazon […]
It’s no secret that Amazon is the juggernaut of ecommerce websites, and with over 8,500 items being sold by US-based sellers every minute, businesses have to find ways to make themselves stand out amongst the crowd. Amazon Advertising is one way to do just that. Today, we’re taking a look at one of Amazon’s more […]
