Keyword mapping is the process of pairing keywords to specific landing pages on a website. An SEO analyst might group a list of keywords by topic, and then “map” certain keywords to the pages that are most relevant to a topic. This mapping is often documented in a keyword map, which is essentially a list […]

A few months ago, we unraveled the mysteries of the SEO audit. Today, we’re taking a look at PPC audits – what they’re for, why they’re important, and what you can expect in a PPC audit put together by our agency.   The Purpose of a PPC Audit PPC audits, like SEO audits, are meant […]

For years, Google’s almighty Search algorithms have been something of a secret, one that SEO analysts, web devs, and site owners alike have attempted to navigate and predict to the best of their abilities in order to improve Search rankings and, ultimately, get the right content in front of the right people. While Google representatives […]

A keyword generator tool can be a crucial part of a comprehensive keyword strategy, so it’s important to understand how it works. Today, we’re explaining what a keyword generator tool is and why it’s important, as well as providing a few examples of tools that you can use today.   What is a Keyword Generator […]

One year ago, we wrote a blog about generative AI, and how Google intended to use it to “supercharge” its search engine. Now, with Google’s new Gemini model, users are able to ask complex questions and get an AI Overview at the top of the search results, with other useful features slated to be introduced […]

Google Tag Manager (GTM) allows businesses to set up tracking codes on their websites that can be used for measuring analytics and advertising performance. Today, we’re helping you learn how to set up GTM and use it to its full potential, and explaining how it can help improve your business.   What is Google Tag […]

Conducting a content gap analysis on a regular basis can be a good way to identify topics that are being covered by competitors… but not by your own website. These “gaps” highlight potential opportunities to create new and engaging content that could improve your website’s SEO. Let’s get into the “ins and outs” of content […]

Hotjar is a suite of analytics tools that provide valuable insights to websites. As Hotjar puts it, its platform allows its customers to do three things: Observe, Ask, and Engage. Read on to learn more about the platform.   What Features Does Hotjar Offer? Let’s go over each of Hotjar’s main features by type. Observe […]

Shopify Audiences helps e-commerce merchants identify and acquire customers across advertising platforms. In this blog post, we’ll explain how you can leverage this powerful tool to bring potential buyers to your business.   What is Shopify Audiences? Shopify Audiences uses advanced algorithms powered by participating merchants’ data to “develop millions of buyer behavior insights”. These […]

Technical SEO is working to optimize a website’s technical elements in order to improve search rankings and the user experience. It’s a key ingredient in a healthy SEO strategy, so today, we’re going over some of the most essential components of technical SEO.   #1: Optimize Page Elements Technical SEO and on-page SEO go hand […]