Before the recent beta-release of Instagram Shopping, Instagram users visiting the profiles of retail brands on the platform were only able to view images and videos of products, with captions directing Instagram users to the website link in their profile bio.  That link would take you out of the Instagram application in order to view […]

As our digital world progresses, it’s important to stay up with the times - and we’re talking more than just refreshing your Facebook feed every half-hour. There are currently 9 billion content impressions on LinkedIn every week, meaning that if your company is active on LinkedIn, then there’s a good chance that your company is […]

Last year, Google announced a new streamlined process that shows your products to customers, at no additional cost to the seller, in unpaid (non-ad) product results in places like Google Search and Google Images. Showing potential customers accurate and updated product information is essential to successful shopping journeys on Google. This new platform makes it […]

Amazon recently launched a new program that allows influencers to share their favorite products, and get paid for it, all with one convenient link. This program, called the Amazon Influencer Program, allows people with substantial social followings on Youtube, Facebook, Instagram, or Twitter to create a storefront to showcase their most loved Amazon products, all […]

What are Virtual Reality and Augmented Reality? Virtual reality is an immersive experience that mimics a user’s reality, while augmented reality adds digital components to a viewer’s screen. Virtual reality and augmented reality, often abbreviated as VR/AR, can combine for a mixed real and digital experience. This blog post will examine the rise of VR/AR, […]

Ensuring that your online retailer’s Instagram profile is registered as a business account rather than the standard individual account is vital to optimizing your brand’s social media marketing potential.  Marking your profile as a business account indicates to viewers the purpose of your page with a category label under your name, but also hyperlinked location, […]

With over 610 million members and 30 million companies represented, it’s no wonder why LinkedIn has become one of the most valuable platforms for businesses. LinkedIn is not only a great tool for building company awareness, but a hotspot for business to business interactions due to its industry-focused content and professional nature. As more businesses […]

With a user base of 291 million and growing, Pinterest is a marketing platform that is too influential to overlook. Pinterest offers huge potential for e-commerce marketing as users conduct over 2 billion searches each month. Whether users know exactly what they are looking for or are perusing the platform in their free time, Pinterest […]

Conversion rate is a powerful measurement tool that provides valuable insight into the behavior of your website’s visitors. Calculating the conversion rate -- the percentage of website visitors who complete a desired action -- can be highly beneficial in determining how effective your website is in accomplishing your business goals. Whether the goal of each […]

Google AdWords remains the "number 1" choice for most advertisers and brands looking to quickly and effectively promote their products or services on the ever-so-competitive web. Here’s why: Google display campaigns reach 90% of global internet users. And on an average, buyers who have seen display ads are 155% more likely to search for the […]