My name is Olivia McBerry and I'm currently a rising third-year student at Emory University and attending the Goizueta Business School. I am currently majoring in Finance and Marketing. My interest in digital marketing and working at Relevance Advisors initially came from my interest in learning more about the marketing industry in general and the […]
FullStory is a platform that combines quantitative and qualitative customer data and displays it in an easy-to-use platform in order to help users improve the digital experience for their customers. Read on to learn more about how FullStory works, what it can do, and how users can take advantage of the tool to improve conversion […]
After June 30, 2022, users will no longer be able to create or edit expanded text ads on Google Ads. Here’s what you need to know. What is an Expanded Text Ad? Expanded text ads are text ads that have three headline fields and two description fields. The first two headlines will always appear […]
Product reviews are the ultimate social proof that potential customers are sure to be looking for when they decide whether to purchase from your store. If you run an online store using Shopify, there are a number of apps you can integrate that will allow you to easily collect and share customer reviews. Today, we’re […]
Google Business Profile (previously known as Google My Business) is a tool that allows “businesses and organizations to manage their online presence across Google, including Search and Maps.” The Benefits of a Business Profile The three main benefits of a Business Profile (as listed by Google) are managing information, interacting with customers, and expanding […]
UPDATE: Google Optimize was sunset on September 30, 2023. Read more about Google's decision here. -- Google Optimize is a powerful tool that allows a user to run tests on their website to gain insight into what’s working and what could be improved with no coding required. Users can quickly identify problem areas and use […]
An Introduction to CRM Software Customer Relationship Management (CRM) software is a tool that allows businesses to manage current and past customer and client data. In addition to storing essential information on a business’s contacts, a good CRM will also typically aid in the collection and analysis of this data in order to help the […]
What is Inbound Marketing? Before we begin talking about HubSpot and how it works, we need to understand what, exactly, inbound marketing is. According to HubSpot itself: “Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t […]
Mailchimp is a popular email marketing platform that allows businesses to send emails to their subscribers. With it, you can engage with your customers, keep them informed, and develop a meaningful relationship with the people who are interested in your product or service. But, while Mailchimp is mostly known for allowing users to easily create […]
Ahrefs is a suite of tools that are made to improve your search engine optimization (SEO) efforts. It can determine keyword rankings, analyze backlink strength, and even perform full site audits, among a variety of other useful features. Today, we’re diving into some of Ahrefs most impressive offerings that can help businesses elevate their SEO […]
