Amazon DSP is a powerful tool for an advertiser looking to take their marketing efforts to the next level. Today’s blog is an introduction to Amazon DSP, with answers to some common questions about the platform.   What is Amazon DSP? Amazon DSP is what is known as a demand-side platform, which uses automated (or […]

What is Google Search Console? Google Search Console, originally known as Google Webmaster Tools, is a tool that SEO professionals can use to monitor Search performance and indexing status. The platform was launched in 2006 (though it’s seen quite a few upgrades since then) and is free to use for anyone who wants to track […]

Recently, Google announced that it would be enhancing its Search algorithms and updating its spamming policies, two things that could impact SEO professionals as they work to ensure that meaningful, organic site content reaches Google users. Specifically, Google is making “key changes” like “improved quality ranking” and “new and improved spam policies. Let’s talk about […]

If your ads on Google violate the company’s policies, Google can limit the reach of your ads, or stop running them entirely. Today, we’re going over a few of the most common policy violations, including an example of the message you might see in your account for each violation, and the ways you can fix […]

Any good marketing professional will tell you that SEO is important. But if you want to ensure that your SEO strategy is effective, you need to set goals that you can strive towards, and benchmarks by which you can measure your success. SEO benchmarking is just that: the measuring of your SEO performance by various […]

What is SEO? SEO stands for Search Engine Optimization. It is the process of improving (optimizing) a website in order to increase its rankings in the search results and otherwise increase its search engine visibility.   What is an SEO Audit? An SEO Audit is an evaluation of certain components of your website. Audits provide […]

What is SEO Forecasting? SEO forecasting is the prediction of keywords' future traffic, search engine rankings, and other metrics by examining their historical data. Looking at past rankings and search traffic helps estimate (or forecast) the organic performance of these keywords, and helps website owners determine how much organic traffic they can anticipate.   Why […]

An important aspect of any website’s long-running success is continuous optimization, or making sure that your company’s site is properly engaging and informing users. Although every website is different, there are a few key metrics that most – if not all – site owners should check regularly to ensure every encounter with their website is […]

What is E-E-A-T? E-E-A-T is a component of Google’s Search Quality Evaluator Guidelines, found here. They are a factor in Page Quality (PQ) rating as determined by Google Quality Raters who reference the Evaluator Guidelines as they rate websites.  Reviewing your own website for E-E-A-T can help you improve your SEO quality over time.   […]

Website architecture refers to the way that a website’s pages are linked together, or structured. It’s how users are getting from one page to another. Good website architecture is crucial for SEO, and is part of our SEO audit process here at Relevance Advisors.   Why Is Website Architecture Important to SEO? Most obviously, having […]