If your ads on Google violate the company’s policies, Google can limit the reach of your ads, or stop running them entirely. Today, we’re going over a few of the most common policy violations, including an example of the message you might see in your account for each violation, and the ways you can fix […]
Any good marketing professional will tell you that SEO is important. But if you want to ensure that your SEO strategy is effective, you need to set goals that you can strive towards, and benchmarks by which you can measure your success. SEO benchmarking is just that: the measuring of your SEO performance by various […]
What is SEO? SEO stands for Search Engine Optimization. It is the process of improving (optimizing) a website in order to increase its rankings in the search results and otherwise increase its search engine visibility. What is an SEO Audit? An SEO Audit is an evaluation of certain components of your website. Audits provide […]
What is SEO Forecasting? SEO forecasting is the prediction of keywords' future traffic, search engine rankings, and other metrics by examining their historical data. Looking at past rankings and search traffic helps estimate (or forecast) the organic performance of these keywords, and helps website owners determine how much organic traffic they can anticipate. Why […]
An important aspect of any website’s long-running success is continuous optimization, or making sure that your company’s site is properly engaging and informing users. Although every website is different, there are a few key metrics that most – if not all – site owners should check regularly to ensure every encounter with their website is […]
What is E-E-A-T? E-E-A-T is a component of Google’s Search Quality Evaluator Guidelines, found here. They are a factor in Page Quality (PQ) rating as determined by Google Quality Raters who reference the Evaluator Guidelines as they rate websites. Reviewing your own website for E-E-A-T can help you improve your SEO quality over time. […]
Website architecture refers to the way that a website’s pages are linked together, or structured. It’s how users are getting from one page to another. Good website architecture is crucial for SEO, and is part of our SEO audit process here at Relevance Advisors. Why Is Website Architecture Important to SEO? Most obviously, having […]
Any owner of a dining establishment knows that the restaurant industry is a highly competitive one. With so many options for customers to choose from, how do you stand out from the crowd? How do you let people know you exist? Developing a Search Engine Optimization (SEO) strategy is arguably the most effective way to […]
Page Speed is an important part of a website’s functionality, and it can also impact SEO. In today’s blog post, we review what page speed is, how it affects SEO, and some best practices that your business can implement. What is Page Speed? When you click on a search result, how many seconds are […]
We’ve discussed what makes a successful SEO audit. We’ve delved into the ins and outs of a successful SEO-friendly website migration. Now, we’re taking a look at SEO for eCommerce businesses. What is eCommerce SEO, and how can you go about it in the most efficient way possible? What is eCommerce SEO? eCommerce is […]
