What is SEO Forecasting? SEO forecasting is the prediction of keywords' future traffic, search engine rankings, and other metrics by examining their historical data. Looking at past rankings and search traffic helps estimate (or forecast) the organic performance of these keywords, and helps website owners determine how much organic traffic they can anticipate. Why […]
An important aspect of any website’s long-running success is continuous optimization, or making sure that your company’s site is properly engaging and informing users. Although every website is different, there are a few key metrics that most – if not all – site owners should check regularly to ensure every encounter with their website is […]
What is E-E-A-T? E-E-A-T is a component of Google’s Search Quality Evaluator Guidelines, found here. They are a factor in Page Quality (PQ) rating as determined by Google Quality Raters who reference the Evaluator Guidelines as they rate websites. Reviewing your own website for E-E-A-T can help you improve your SEO quality over time. […]
Website architecture refers to the way that a website’s pages are linked together, or structured. It’s how users are getting from one page to another. Good website architecture is crucial for SEO, and is part of our SEO audit process here at Relevance Advisors. Why Is Website Architecture Important to SEO? Most obviously, having […]
Any owner of a dining establishment knows that the restaurant industry is a highly competitive one. With so many options for customers to choose from, how do you stand out from the crowd? How do you let people know you exist? Developing a Search Engine Optimization (SEO) strategy is arguably the most effective way to […]
Page Speed is an important part of a website’s functionality, and it can also impact SEO. In today’s blog post, we review what page speed is, how it affects SEO, and some best practices that your business can implement. What is Page Speed? When you click on a search result, how many seconds are […]
We’ve discussed what makes a successful SEO audit. We’ve delved into the ins and outs of a successful SEO-friendly website migration. Now, we’re taking a look at SEO for eCommerce businesses. What is eCommerce SEO, and how can you go about it in the most efficient way possible? What is eCommerce SEO? eCommerce is […]
Thinking of migrating or redesigning your website? It can be an exciting – if arduous – undertaking. The effects of a site migration are substantial; they can directly influence your website’s organic rankings. So, today, we’re showing you how to plan an SEO-friendly website migration! What is a Website Migration? A website migration is […]
In today’s blog, we’re unraveling the mysteries of the SEO Audit. Our agency is well-equipped to help businesses across industries optimize their online presence. Join us as we reveal the strategies essential to auditing websites and enhancing their visibility online, and what you can expect to learn by employing our agency’s services. Current Organic […]
In September, Google announced that it would be retiring the GA4 configuration tag. Users would now be able to deploy a Google tag within Tag Manager instead. Now that it’s been a few weeks, let’s talk about how this change has impacted Tag Manager users, and the differences you can expect to see if you […]
