One year ago, we wrote a blog about generative AI, and how Google intended to use it to “supercharge” its search engine. Now, with Google’s new Gemini model, users are able to ask complex questions and get an AI Overview at the top of the search results, with other useful features slated to be introduced […]

Google Tag Manager (GTM) allows businesses to set up tracking codes on their websites that can be used for measuring analytics and advertising performance. Today, we’re helping you learn how to set up GTM and use it to its full potential, and explaining how it can help improve your business.   What is Google Tag […]

Conducting a content gap analysis on a regular basis can be a good way to identify topics that are being covered by competitors… but not by your own website. These “gaps” highlight potential opportunities to create new and engaging content that could improve your website’s SEO. Let’s get into the “ins and outs” of content […]

Hotjar is a suite of analytics tools that provide valuable insights to websites. As Hotjar puts it, its platform allows its customers to do three things: Observe, Ask, and Engage. Read on to learn more about the platform.   What Features Does Hotjar Offer? Let’s go over each of Hotjar’s main features by type. Observe […]

Shopify Audiences helps e-commerce merchants identify and acquire customers across advertising platforms. In this blog post, we’ll explain how you can leverage this powerful tool to bring potential buyers to your business.   What is Shopify Audiences? Shopify Audiences uses advanced algorithms powered by participating merchants’ data to “develop millions of buyer behavior insights”. These […]

Technical SEO is working to optimize a website’s technical elements in order to improve search rankings and the user experience. It’s a key ingredient in a healthy SEO strategy, so today, we’re going over some of the most essential components of technical SEO.   #1: Optimize Page Elements Technical SEO and on-page SEO go hand […]

What is a Keyword Strategy? A keyword strategy for SEO uses data (often obtained through keyword research) to develop and implement tactics to improve keyword rankings. Those rankings can help websites reach relevant customers, generate more traffic, and reach their business goals.   How to Create a Keyword Strategy Keyword strategies can look different across […]

What is Google Business Profile?  Previously known as Google My Business, Google Business Profile is a free tool that allows restaurants and other businesses to populate a listing with their business name, address, hours, and more to appear on Google Maps and other Google platforms. For restaurants looking to optimize their local SEO, Google Business […]

Copilot, presented by Microsoft as “your everyday AI companion,” is a chatbot that leverages AI to help advertisers create and launch their ads. While Microsoft Copilot has had limited availability since 2023, it is now being made available to more Microsoft advertisers as it transitions from beta testing to general availability. Today, we’re talking about […]

Nonprofits have a lot on their plates. Between managing donations, recruiting volunteers, and providing crucial services, marketing efforts often fall by the wayside. But what if we told you that marketing your nonprofit could help drive contributions, engage volunteers, and expand your reach to those in need? Let’s talk about the importance of marketing for […]