Conversion rate is a powerful measurement tool that provides valuable insight into the behavior of your website’s visitors. Calculating the conversion rate -- the percentage of website visitors who complete a desired action -- can be highly beneficial in determining how effective your website is in accomplishing your business goals. Whether the goal of each […]

Google AdWords remains the "number 1" choice for most advertisers and brands looking to quickly and effectively promote their products or services on the ever-so-competitive web. Here’s why: Google display campaigns reach 90% of global internet users. And on an average, buyers who have seen display ads are 155% more likely to search for the […]

  Meet our newest partner, Team Wendy. We're excited to work with such a cutting-edge and inspiring company. Team Wendy's mission is to research, develop, design and deliver the most innovative, protective and impact-mitigating products and technologies on the market today. Additionally,  they partner with world-class universities and organizations to research the causes and prevention […]

How Marketers Can Adapt to the Rise of Voice Search In recent years, voice search has taken center stage in the world of marketing. Today, users make more than one million voice searches each month, and 40% of adults now use at least one voice search per day. This makes sense when you think about […]

E-commerce is more than just the digital marketplace for your online business’s product or service, it serves as the online store for all audiences to reach your company. You can access your e-commerce site’s data in Google Analytics to target audiences’ behavior and improve users' interaction on your site. But how do e-commerce businesses use […]

What is SEO? With all the marketing strategies you hear about these days, Search Engine Optimization (SEO) is one you might want to take note of. SEO helps you appear higher in an internet search and therefore maximizes the number of visitors to your website or your business's landing page. In fact, 61% of marketers […]

As users spend an increasing amount of time on social media, digital marketing has transformed the way businesses utilize social media platforms. According to a survey from Statista, there are an estimated 2.77 billion active social media users in 2019, and that number is projected to break 3 billion by 2021. This means that over […]

At Relevance Advisors, one of our core values is “Love What You Do,” so it’s no secret that we love digital marketing. On this Valentine’s Day, we’re giving you the inside scoop on what we do and why we love it. In a chocolate-covered nutshell, it’s our job to drive customers to our clients’ sites, […]

At the start of the year, Google announced that it would make changes to their Ad Grants program, which has historically provided grants of up to $10,000 for non-profits to use in AdWords. First reported by Robert Brady on Clix Marketing blog, advertisers and agencies first started to get email notifications regarding the changes during […]

Over the past few years, we’ve seen some major innovations that have paved the way for exciting new opportunities in search engine optimization. The updates that we’ve seen take place recently in areas such as artificial intelligence, local marketing, and search platform offerings have made search that much more relevant and powerful, which leads us […]