As users spend an increasing amount of time on social media, digital marketing has transformed the way businesses utilize social media platforms. According to a survey from Statista, there are an estimated 2.77 billion active social media users in 2019, and that number is projected to break 3 billion by 2021. This means that over […]

At Relevance Advisors, one of our core values is “Love What You Do,” so it’s no secret that we love digital marketing. On this Valentine’s Day, we’re giving you the inside scoop on what we do and why we love it. In a chocolate-covered nutshell, it’s our job to drive customers to our clients’ sites, […]

At the start of the year, Google announced that it would make changes to their Ad Grants program, which has historically provided grants of up to $10,000 for non-profits to use in AdWords. First reported by Robert Brady on Clix Marketing blog, advertisers and agencies first started to get email notifications regarding the changes during […]

Over the past few years, we’ve seen some major innovations that have paved the way for exciting new opportunities in search engine optimization. The updates that we’ve seen take place recently in areas such as artificial intelligence, local marketing, and search platform offerings have made search that much more relevant and powerful, which leads us […]

For many popular search queries, there are no organic listings above the fold on a mobile device. That means that if you are a company that competes in those categories, you have to buy ads on Google if you want to show up in a top position. The nature of Google’s ad buying system is […]

When used properly, lightboxes can be an effective way to interact and communicate with your audience without losing original page content. However, when misused, they can be confusing and discouraging for customers - even resulting in lost conversions. To begin, the term “lightbox” is used to describe what is more traditionally called an overlay - […]

Updates on Google's (and Other's) Newest Feature: The Buy Button Earlier last month, Google announced the testing of a “Buy Button” on search result pages. Two more companies were quick to follow suit - Instagram and Pinterest each announced the roll out of their own “buy buttons” soon after. Instagram has promised to help businesses […]

Building For the Next Moment In their latest Livestream earlier this month, AdWords focused their attention on the importance of mobile advertising.  They revealed that 93% of customers who researched a product on their smartphone went on to purchase. With Google being a primary catalyst in fulfilling those “I want-to-know”, “I want-to-do” and "I want-to-buy […]

Google announced its addition of Dynamic Structured Snippets to search ads. This additional text highlights industry specific, structured information about your products and services and serves as a way for users to see what type of information is listed in a website from an ad. The content is automatically generated by using information within the […]

In the past, Google has made the proper changes to allow sites to be viewed on modern devices. Now, they are making it easier for users to discover more mobile-friendly content. On April 21st, mobile-friendliness will be integrated as a ranking factor, affecting mobile searches in all languages around the world. This makes it especially […]