My name is Reid Lawrence, and I am a junior at the Georgia Institute of Technology, pursuing a Bachelor of Science in Business Administration with a concentration in Marketing. I’m excited to be joining Relevance Advisors this semester, where I will gain hands-on experience in digital marketing and further develop my expertise in analytics, SEO, […]

Last week, we went over the ad specs on Meta’s platforms. This week’s guide will help you understand some of Google Ads’ different ad types, and the ad specs* most important for you to keep in mind when designing your ads. Let’s begin! *These ad specs are adapted from Google's official ad guide. Recommendations may […]

Want to start paid social advertising on Meta’s platforms, but not sure where to begin? This guide will help you understand the main differences between ad types, and the most important ad specs* for your ad copy and creative. Let’s get started! *These ad specs are adapted from Meta’s official ad guide. Recommendations may differ […]

Microsoft Clarity is a user behavior analytics tool used by over 100k websites globally. Its purpose is to help website owners understand how people are interacting with their site. Read on to learn more about how Clarity works, and how you can use it to “enhance the user experience”.   How Does Clarity Work? Clarity […]

Automated bidding is a feature that allows Google Ads to automatically set bids for ads on your behalf, based on how likely Google thinks those ads will result in a desired action, such as a conversion. It’s a tool that can significantly simplify the process of setting bids, but automated bidding still requires an advertiser’s […]

ChatGPT search recently became available to all free ChatGPT users, and promises “fast, timely answers with links to relevant web sources.” Learn more about how this AI-powered search engine is changing the way people search online.   What is ChatGPT Search? ChatGPT search was first introduced in October as a new way to search online. […]

The All-In-One SEO Solution Moz calls itself “SEO software for smarter marketing”. Its primary SEO solution, Moz Pro, helps users gain vital insights into their organic performance that can be used to improve search engine visibility. Moz’s starter plan includes basic SEO tools, such as keyword research and site tracking, while higher-tier plans introduce more […]

SOCi is a multi-location marketing platform that helps businesses drive revenue by optimizing their local SEO strategy at scale.  In their own words, “SOCi does the work of 1,000 marketers” by streamlining location management and making it easier than ever to maximize visibility across search and social.  Today, we’re talking about some of SOCi’s greatest […]

In our last blog post, we discussed Visually, a conversion rate optimization (CRO) platform that specializes in A/B testing, behavioral targeting, and AI-powered recommendations in order to improve conversion rate. This week, we’re looking at another platform for those seeking a replacement for Google Optimize, which was a CRO platform that helped users maximize performance […]

Google Optimize was a split-testing tool that allowed for A/B testing and improving Conversion Rate Optimization (CRO) for users’ websites. However, it was sunset in September 2023, leaving website owners in need of a new tool for their CRO efforts to maximize performance from SEO, paid search, and paid social. Today, we’re explaining how one […]