Over the past few years, we’ve seen some major innovations that have paved the way for exciting new opportunities in search engine optimization. The updates that we’ve seen take place recently in areas such as artificial intelligence, local marketing, and search platform offerings have made search that much more relevant and powerful, which leads us […]
For many popular search queries, there are no organic listings above the fold on a mobile device. That means that if you are a company that competes in those categories, you have to buy ads on Google if you want to show up in a top position. The nature of Google’s ad buying system is […]
When used properly, lightboxes can be an effective way to interact and communicate with your audience without losing original page content. However, when misused, they can be confusing and discouraging for customers - even resulting in lost conversions. To begin, the term “lightbox” is used to describe what is more traditionally called an overlay - […]
Updates on Google's (and Other's) Newest Feature: The Buy Button Earlier last month, Google announced the testing of a “Buy Button” on search result pages. Two more companies were quick to follow suit - Instagram and Pinterest each announced the roll out of their own “buy buttons” soon after. Instagram has promised to help businesses […]
Building For the Next Moment In their latest Livestream earlier this month, AdWords focused their attention on the importance of mobile advertising. They revealed that 93% of customers who researched a product on their smartphone went on to purchase. With Google being a primary catalyst in fulfilling those “I want-to-know”, “I want-to-do” and "I want-to-buy […]
Google announced its addition of Dynamic Structured Snippets to search ads. This additional text highlights industry specific, structured information about your products and services and serves as a way for users to see what type of information is listed in a website from an ad. The content is automatically generated by using information within the […]
In the past, Google has made the proper changes to allow sites to be viewed on modern devices. Now, they are making it easier for users to discover more mobile-friendly content. On April 21st, mobile-friendliness will be integrated as a ranking factor, affecting mobile searches in all languages around the world. This makes it especially […]
SEO is no longer about meta tags and PageRank. Yes, on-page optimization and links still matter, but there is so much more. The current landscape of SEO is about content, trust and authenticity - it's about building a strong brand that is particularly relevant for a certain set of topics. Panda, Penguin, Hummingbird, Pigeon and […]
Our team recently attended Microsoft’s Bing Ads Connect event. This informational event connected companies, like ours, that specialize in paid search advertising with experienced Microsoft search marketers. It was a great opportunity to personally get to know Microsoft’s team and explore new insights on the advantages of using Bing. Bing/Yahoo also covers 29% of the […]
Search Engine Land reported this month that advertising spend on mobile is expected to overtake desktop as soon as next year. By 2018, mobile is expected to account for over 76% of all search spending. This is an important reminder for those advertisers not yet on mobile that do have potential customers there. Though the […]
