Apple Search Ads are now officially known as Apple Ads. This rebrand comes as Apple broadens its digital advertising placement options across the app store. Today, we’re talking about Apple’s new ad placements, and why brands might want to consider Apple Ads for their advertising needs.   Ad Placement Options Apple Ads’s name change reflects […]

What is Web Accessibility?  Web accessibility is an inclusive practice of designing websites and related technologies in a way that makes it easier for people with disabilities to use them. Web accessibility can also benefit users without disabilities by minimizing barriers that might otherwise make it difficult to navigate your website.   Why is Web […]

Lighthouse is an automated, open-source tool from Chrome that is meant to help users improve web page quality by auditing for things like accessibility and performance, which can help with SEO. But what does it do, and why is it important? Let’s dive in.   How Lighthouse Works  When you provide Lighthouse with a URL, […]

What is a Location Page? Many businesses operate out of multiple locations, and if a potential customer wants to use their services, they’ll need to know more about the store closest to them. That’s where location pages, or local landing pages, come in. A location page is a web page that provides localized business information, […]

Did you know that Pinterest has 553 million monthly active users? As many people’s primary source for finding inspiration on the web, Pinterest might just be the perfect place to grow your business using Pinterest Ads. Today, we’re talking about the different types of ads on Pinterest, and why so many brands are choosing to […]

If you’ve used Google Search in the last year, you’ve no doubt noticed some new AI-powered features, like AI Overviews. Now, Google is rolling out a new, more experimental AI-powered search mode, which has implications for SEO. Let’s talk about it.   What is AI Mode? AI Mode is like a more sophisticated version of […]

301 redirects are useful for a myriad of reasons, from simple URL folder restructuring changes to migrating an entire website to a new domain. Today, we’re walking you through what you need to know about 301 redirects. Below, we discuss what they are, when to use them, and why they are important for your website […]

Do you advertise on LinkedIn? Do you want to drive faster results and better performance in the paid social channel? LinkedIn Accelerate is an AI-powered way to create new campaigns that can improve cost-per-action by as much as 42%. Read on to learn how LinkedIn Accelerate works, and why some advertisers are using it for […]

Amazon Brand Analytics is a tool for advertisers that are searching for ways to optimize their performance. Today’s blog post will explain just how the tool works, and how it could be useful to your business.   An Introduction to Amazon Brand Analytics Amazon Brand Analytics can be accessed in Seller Central, a business hub […]

Back in 2023, we wrote about Advantage+ audience targeting, Meta’s AI-powered way of helping businesses optimize their performance by automatically determining who should see their campaigns. Since that blog post, Meta has introduced even more Advantage+ features to help advertisers make the most of their campaigns. Today, we’re walking through some of the new tools […]