If you’re in need of a free SEO tool, you’re in luck! We’re sharing some of our favorite free SEO tools that will help take organic performance above and beyond. With these tools as a part of your strategy, you’ll be able to amplify your SEO efforts like never before, without breaking the bank.
Ahrefs offers a suite of tools that you can use for free on your own website. After verifying ownership of their website, users can scan their site for SEO issues, browse backlink data, and review the keywords their website ranks for. Specifically, Ahrefs Webmaster Tools has two components: Site Audit and Site Explorer.
The Site Audit feature can scan up to 5,000 pages on your website to look for issues. It provides an overall Health Score, as well as a breakdown of found issues and the URLs that are affected. Site Explorer features include a comprehensive Backlink profile, a list of organic keywords, and a Top Content report, which ranks site content on different social media networks.
GA4, which recently replaced UA, is a free tool that can provide a ton of information about your organic performance. With it, you can analyze user behavior across devices, generate performance reports, track conversion data, and much more. Combined with other Google tools, it’s a force to be reckoned with.
If you use Google Ads, Google Keyword Planner is an especially great tool for generating new keyword ideas for paid ads. However, you can easily apply these keywords to your content SEO efforts. By providing some examples of keywords you want to rank for, this tool will provide other search terms related to your business, along with bid estimates and search volume data. It’s a real game changer when it comes to developing keyword ideas.
Rounding out the list of Google SEO tools is Google Search Console, a tool that helps SEO professionals monitor organic Search performance and ensure that a site is being crawled properly. It also makes it easy to submit updated sitemaps to Google for indexing purposes.
Screaming Frog offers a free website crawler called the SEO Spider Tool, which can audit a site in search of SEO issues. The free version of this web crawler has a crawl limit of 500 URLs, but still includes many of the paid version’s features. You can discover broken links, generate XML Sitemaps, discover duplicate pages, and more!
While some of Semrush’s SEO tools require a paid account, you can experience many of the platform’s features for free. By signing up for a free account, users can research keywords, track keyword rankings, and analyze the competition. There are strict limits on the number of keywords you can view per day, along with other limitations, but it’s worth checking out the free version for some basic insights into the SEO performance of your website, as well as your competitors’.
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