If you’ve spent some time dabbling in SEO, there’s a good chance you’ve heard of schema markup. Schema markup is something your average website user may never see; it’s microdata, code that is meant to be read and interpreted by search engines in order to determine whether your content is relevant to any searches. Schema […]

Content marketing can make a huge impact on your overall SEO efforts. Let’s talk about what content marketing is, and the importance of creating effective content for your website.   What is Content Marketing? As you might have guessed by the name, content marketing involves creating “content” – blogs, emails, social media posts, etc. – […]

Do you have an online business that you want to promote, but not sure how to begin? This quick guide will take you from a novice to a pro in all things ecommerce SEO! Let’s discuss what ecommerce SEO is, and then talk about some of the methods you can use to develop an ecommerce […]

Are you a business looking for some help with your SEO? Feeling overwhelmed? Relevance Advisors is here to help. We’re an Atlanta SEO agency with over 13 years of experience. Today, we’re sharing five SEO strategies for your business, and how we can help you take your SEO efforts to the next level.   1) […]

If you’re a marketing agency or a business that has your finger on the pulse of advertising trends and innovations, you may have heard of programmatic advertising. But what is it, and what are the benefits and challenges of using programmatic advertising to market your business or your clients’ businesses? Let’s talk about it.   […]

Amazon has finally announced the dates of Prime Day, and we’re here to help you prepare for the occasion. Whether you’re a Prime Day veteran or have never heard of the event, read on to learn the ins and outs of this year’s Prime Day, and how you can make it your most successful sales […]

Video marketing can be an effective way to inform an audience about your business, or promote a particular product. In this article, we’re discussing the basics of video marketing, and the Amazon Ads video solutions that you can incorporate into your video marketing strategy.   What is Video Marketing? As you might’ve guessed, video marketing […]

With one year of experience as a Social Media Account Manager for a digital marketing agency, I have spent a significant amount of time researching and operating on different social platforms. In today’s world, Instagram is one of the most popular places for sharing media and has become a valuable tool for businesses to connect […]

Are you looking for new ways to advertise your B2B business? Well, you’re in luck; Google Ads just announced two new campaign types at Google Marketing Live 2023 on May 23rd. Here’s everything we know.   What is Google Marketing Live? Google Marketing Live is Google’s annual showcase event. The company shares its latest solutions […]

On May 10th, 2023, Google shared its latest advancements in AI, including a new way to search on the Google search engine. Known as a search generative experience, or SGE, this update to Google Search will “supercharge” your searches.   What is Generative AI? According to Google, SGE uses “generative AI” to answer user search […]