Amazon’s second Prime Day-level event of the year is quickly approaching. Today, we’re helping you prepare for this new mega sale, so you can be ready by the time it rolls around this fall.
Well… sort of? In a lot of ways, they seem to be pretty similar, but they’re technically two totally different events. So, let’s clear up a couple of things. You’re probably familiar with the ultra-popular event known as “Prime Day.” It’s a two-day occasion, typically held in the summer, where prices are slashed for Prime customers. This is distinct from the “Prime Early Access Sale” that Amazon hosted last October, though this event similarly offered Prime members exclusive deals and discounts.
Prime Big Deal Days, which we’re discussing today, is yet another Prime member-exclusive shopping event being held in October, seemingly in place of Prime Early Access Sale. As far as the difference between these two October events, we can only speculate.
This new Amazon event is scheduled for some time in October 2023. As of the time of writing this, we don’t know the exact date(s), nor do we know how long the event will last. However, based on Amazon’s previous events, we can anticipate that the deals will span at least 48 hours, perhaps longer.
It isn’t yet clear if this event will be identical to Prime Early Access Sale (save for the name), or a different beast entirely. We do know that Prime members should expect to receive “exclusive early savings this season,” which certainly sounds similar to last year’s October event.
Since Amazon has yet to provide us with a lot of details – like dates, times, deals, etc. – we can set our expectations based on previous Prime events and plan accordingly.
For example, last year’s October event, Prime Early Access Sale, saw a lower turnout than the popular Prime Day event of the summer, so keep that in mind as you forecast performance.
That being said, you should probably anticipate at least a small spike in sales. Make sure you’re stocked up on inventory, and plan out your discounts ahead of time.
If you need the help of an agency to prepare for Amazon’s big fall sale, we’ve got you covered! We’re an Amazon Verified Partner, and we’ve handled our fair share of Amazon Prime events and sales. We can help you set up advertising on Amazon, so that people are more aware of your brand before, during, and even after the sale!
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Relevance Advisors can help your e-commerce business thrive. Interested in learning more about Amazon Advertising, or Prime Big Deal Days? Contact us today for a free consultation! You can also sign up for our newsletter to receive marketing tips and tricks, as well as information on digital marketing trends. We look forward to hearing from you!
