Many businesses operate out of multiple locations, and if a potential customer wants to use their services, they’ll need to know more about the store closest to them. That’s where location pages, or local landing pages, come in.
A location page is a web page that provides localized business information, usually specific to one store. So, if a customer is searching for a business “near me” or in their area, location pages are a useful way to provide them with the most relevant information.
It’s not enough to just create location pages for your different stores. These pages also need to rank well in search engines, or people won’t see them. Location page SEO focuses on optimizing these web pages to ensure that they continue to be discoverable, reliable, and valuable resources for your customers.
Include Location Names and Photos
One of the most important things a location page can do is confirm to a user that they are on the correct web page. Your business name or logo should be easily found on the page, and the location’s address and/or city should be equally conspicuous. You should also include a photo of the location, either in person or on a map, so that people can get a better idea of where you are located.
Chick-fil-A’s location page has the name of the location written in large text at the top of the page, with the address just underneath. A photo of the location (with a link to a map and directions) is clearly visible, and the restaurant’s logo is prominently displayed at the top.
Store Information
Think about reasons a customer might visit a location page besides placing an online order. What might they be looking for? Include basic information like hours, location-specific menus, and contact information.
For example, Taco Bell’s location page highlights information that might be important to consumers, such as “Drive-Thru”, “Open Late”, and “Delivery”.
Include a Call-to-action
Make it easy for customers to support your business by providing a clear call-to-action. If you are a restaurant, include an “Order Now” button. If you are a hotel chain, include a button that says “Book Now”.
Optimize Your Page Speed
Page speed can greatly impact SEO, so it’s important to make sure that your site is loading quickly on both mobile and desktop. Things like compressing large image files and updating site plugins can help increase speed, though you might also want to consider a full audit of your site to learn what else you can do to optimize.
Looking to update multiple location pages? A multi-location marketing platform like SOCi makes it easy to update localized pages at scale. Relevance Advisors partners with SOCi to combine the platform’s powerful tools with our digital advertising expertise and deliver marketing solutions that are tailored to multi-location businesses.
--
Our team of experts at Relevance Advisors is here to help you succeed. Reach out today to learn more about our services.
