Yoast SEO, known as “the #1 WordPress SEO plugin,” is a tool that is meant to help users create better, SEO-optimized content. With both free and paid options, the plugin is a must-have for virtually all WordPress users. Let’s talk about what this plugin can do, and why you should consider downloading it today (if you haven’t already).
In a nutshell, Yoast SEO helps website owners optimize the content and keywords on their site. Depending on your plan, the plugin can generate potential titles and descriptions using AI, optimize pages, suggest automatic redirects, and otherwise help with technical SEO.
The Yoast SEO WordPress plugin is extremely user-friendly, and works by analyzing the pages you create; it then provides suggestions on things you can improve. You can make changes to things like a page’s meta description and URL slug under the plugin’s section of the editing page. You can also read through recommendations on how to make your page easier for viewers to read and understand. As you make those necessary changes, you’ll see your “Readability” score improve!
With so many different features, Yoast SEO has something for everyone looking to improve their WordPress site’s SEO. Here are just a few key features.
Optimizing for Keywords: Yoast SEO’s free version can help you create engaging content around a specific keyword, a great feature if you’re trying to create SEO-optimized site copy. The paid version of Yoast SEO allows you to optimize for up to four other keywords on a page.
AI-Generated Content: This newer feature of Yoast SEO Premium provides AI-generated content suggestions that are meant to be “search engine-friendly”. Just note that, as of September 2024, it’s still in beta.
Internal Links: Yoast SEO’s paid version will suggest links to your other pages as you’re writing, which you can choose to implement in real time. Internal links are a fantastic way to share additional content, but looking for related articles and pages can sometimes take awhile, so this can be a real time-saver.
Redirects: Say goodbye to 404 errors! Yoast SEO Premium redirects old pages to prevent you from accidentally sending visitors to broken pages. This can be a great help to users who are planning a site migration.
Titles and Descriptions: The premium version of Yoast SEO provides optimized titles and meta descriptions that you can use or edit as you see fit.
You can download the free Yoast SEO plugin directly right here. Or, you can check out the paid plan here. Once you’ve downloaded the plugin, you’ll see it on every page you go to edit on your WordPress dashboard. Click on a page to edit, and under “Yoast SEO,” you’ll see a list of tabs (SEO, Readability, etc.) that you can click through.
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