Google Optimize was a split-testing tool that allowed for A/B testing and improving Conversion Rate Optimization (CRO) for users’ websites. However, it was sunset in September 2023, leaving website owners in need of a new tool for their CRO efforts to maximize performance from SEO, paid search, and paid social. Today, we’re explaining how one such tool – Visually – is making it easier than ever to implement CRO strategies and see results fast.

Visually in a Nutshell 

Visually is a self-described “next-generation CRO Platform fueled by data and AI”. Let’s break down what that means.

CRO, or Conversion Rate Optimization, is the act of optimizing your site using a variety of strategies in order to improve your conversion rate. Visually is an all-in-one platform that makes it easy for users to implement many of those different CRO strategies.

The most important part of strategy-implementation is optimization, or figuring out what works and what needs improvement. Visually uses site data and AI to provide recommendations on changes you can make to your CRO efforts in order to get better results.

Visually’s Features

Here are some of the advantages to using Visually for your own Shopify site:

• A/B Testing: Visually makes it easy to launch full funnel tests in a matter of minutes, no code required. For those looking to replace Google Optimize, this is probably the most important aspect of Visually’s capabilities.
• Behavioral Targeting: You can craft a shopper journey that is based on customer behavior. For example, if it’s a user’s first purchase, you can offer a special first-time discount, or add a free gift to their order. Likewise, if a customer has already made a purchase from your website, you can display a “Buy Again” button for specific products.
• AI-Powered Recommendations: Using AI, Visually can recommend items to customers that are similar to those they have already shown interest in. This is a good way to upsell, or to help a customer who’s on the fence about a product find exactly what they’re looking for. Visually can also recommend products that are frequently bought together.

How to Download Visually

You can get Visually for free on the Shopify App Store. Once downloaded, users can enjoy Visually for two weeks at no cost. After that, there are multiple plans for users to choose from, starting at $19/month. All plans include online support, unlimited A/B testing, and unlimited product recommendations. The main difference is how many monthly orders are included in each plan.

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Are you interested in optimizing your website’s performance? Our team of experts at Relevance Advisors wants to help your business succeed. Reach out today to learn more about how we can help you leverage Visually and other tools to improve your business.