Moz calls itself “SEO software for smarter marketing”. Its primary SEO solution, Moz Pro, helps users gain vital insights into their organic performance that can be used to improve search engine visibility. Moz’s starter plan includes basic SEO tools, such as keyword research and site tracking, while higher-tier plans introduce more advanced features like branded reports and backlink analysis.
In this week’s blog post, we’re looking at some of Moz Pro’s standout tools, and explaining how you can try Moz Pro for free today!
Interested in what you can achieve with Moz Pro? Here are some of Moz Pro’s main features, and the packages that include them.
Keyword Explorer: This comprehensive research tool allows users to conduct in-depth keyword research, identify keyword opportunities, analyze SERPs, and receive valuable keyword suggestions. Keyword Explorer now also features Moz AI, which Moz claims can help users to align their content strategy with “primary search intent”. The Starter package, and all higher-tier plans, include some form of keyword research.
Competitive Research: Moz offers a whole suite of tools to conduct extensive competitor research. True Competitor allows users to easily identify their competition, and a newer metric, Rivalry, allows users to determine which competitors are their greatest rivals. Competitive research tools are offered in the Starter package and beyond.
Link Explorer: Need to work on your link building? Moz has a backlink checker known as Link Explorer that provides information on Page Authority, competitor backlinks, your inbound link count, and more. The best part? There is a free version of this tool, so you can try before you buy.
MozBar Premium: An SEO extension and toolbar, MozBar is a self-described “research assistant” for SEO professionals looking for quick insights about their SEO performance, like Page Authority and Spam Score. While the basic version of this tool is absolutely free, certain premium features require any MozPro subscription.
Site Crawl: Identify technical SEO issues with Site Crawl, which will flag site problems and explain how to fix them. You can crawl pages with any Moz Pro package, but higher tiers allow for a higher number of pages to be crawled.
Moz Pro offers a free trial, which allows users to use the software for 30 days. You can choose between their Standard and Medium plans defending on your website’s needs. If you have questions during your trial or run into an issue, both plans offer 24-hour online support!
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Are you interested in optimizing your website’s SEO performance? Our team at Relevance Advisors wants to help your business succeed. Reach out today to learn more about how we can help you leverage Moz Pro and other tools to improve your business.
