My name is Reid Lawrence, and I am a junior at the Georgia Institute of Technology, pursuing a Bachelor of Science in Business Administration with a concentration in Marketing. I’m excited to be joining Relevance Advisors this semester, where I will gain hands-on experience in digital marketing and further develop my expertise in analytics, SEO, and paid advertising. My coursework in marketing management and active involvement in the Georgia Tech Marketing Association have given me a strong foundation in strategic marketing, data analysis, and consumer engagement, which I am enthusiastic about applying in a professional setting.
My father has always been a major influence on my interest in digital marketing, often sharing how fulfilling and impactful the field can be. His passion encouraged me to explore marketing further, leading me to where I am today. While my studies have given me a strong theoretical foundation, this internship at Relevance Advisors will allow me to bridge the gap between theory and practice. I will work in a fast-paced environment where I can conduct in-depth research, support PPC and SEO strategies, and analyze web analytics to develop data-supported solutions. Relevance Advisors provides the ideal setting to apply my analytical and strategic skills while learning from experienced professionals dedicated to driving client success.
At Relevance Advisors, I look forward to developing skills in campaign performance analysis, optimizing digital strategies, and gaining hands-on experience with tools like Google Analytics, Google AdWords, and Facebook Ads Manager. As digital marketing continues to evolve, mastering implementation and performance tracking across multiple platforms will allow me to become a skilled marketer. I’m eager to contribute my abilities while expanding my knowledge in an environment that values collaboration and innovation.
During my internship, I aim to refine my skills in paid search advertising, build proficiency in SEO techniques, and strengthen my ability to interpret and apply data insights. I plan to assist with client reporting, maintain dashboards, and stay updated on industry trends to provide valuable recommendations. I am also excited about applying my skills to an independent project with a non-profit organization, allowing me to make a meaningful impact beyond the internship itself.
Outside of my academic and career interests, I enjoy staying active, listening to audiobooks, and contributing to my fraternity’s overall success. My journey to Georgia Tech involved determination and overcoming academic challenges as I transferred through a legacy pathway, ensuring I met the rigorous requirements to join the institution. I’m excited to take the same dedication into this internship and see how my time at Relevance Advisors helps shape my future in marketing.
