Mailchimp is a popular email marketing platform that allows businesses to send emails to their subscribers. With it, you can engage with your customers, keep them informed, and develop a meaningful relationship with the people who are interested in your product or service. But, while Mailchimp is mostly known for allowing users to easily create and automate emails, it actually provides a variety of other services as well; in fact, Mailchimp calls itself an “all-in-one marketing platform”.
Let’s take a look at the different services Mailchimp provides, and see how your business can take advantage of them to increase your customer engagement and other marketing goals.
Automated email campaigns and newsletters are Mailchimp’s bread and butter. With easy-to-use drag-and-drop templates, novices and experts alike can create beautiful emails to send to their subscribers. Mailchimp provides a number of templates, or businesses can start from scratch and code their own in the Email Builder.
Mailchimp’s Customer Journey Builder lets users automate emails to send based on their customers’ behavior and interactions with their business. And with Mailchimp’s reports, you can see what’s working and what needs improvement.
Mailchimp’s landing pages are designed to complement your email campaigns and encourage user action; according to the platform, “landing page users have seen the growth rate for their Mailchimp audience increase by an average of 36%”. The company’s Landing Page Builder offers a variety of templates to start with, all designed to help businesses achieve their goals, from creating buzz to highlighting products.
Mailchimp has targeting options that allow users to reach people across the web, including on Meta and Google's Ad Network. With Mailchimp, you can find new potential customers and target them with ads they’re most likely to be interested in. The platform also makes it easy to create retargeting ads to bring your potential customers back to your website.
You can create beautiful social media graphics easily with Mailchimp. The platform’s content studio allows businesses to store their design assets for later use, or they can upload new images at the time of ad creation. And, with the scheduling tool, users can choose to publish their posts at the most optimal time to reach their target audience.
Mailchimp allows businesses to design unique postcards that the company will then stamp and deliver on their behalf. Unlike all of Mailchimp’s other offerings, this is a physical, tangible way to make an announcement or encourage customer action. If your business wants to communicate its message across channels, Mailchimp makes it easy.
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Relevance Advisors can help your B2B business thrive. Interested in learning more about Mailchimp, email automation, or other tools and strategies? Contact us today, or sign up for our newsletter to receive marketing tips and tricks, as well as information on digital marketing trends.
