AI has truly taken the world by storm. At this point, you’ve probably at least experimented with ChatGPT (one of the most popular AI tools out there), and maybe you’ve even used it to assist in your marketing strategy. But today, we’re talking about Bard (Google’s AI chatbot), the ways in which it differs from other AI chatbots, and how you can implement it into your brand’s SEO strategy.
In the words of Google, Bard is “a conversational AI tool”. Introduced in February of this year, Bard draws on information from the web to answer users’ questions; it has real-time access to the internet in order to provide up-to-date information. This differs from ChatGPT’s free service, which is trained only using data up to September 2021.
Anecdotally, many also claim that Bard provides more human-like responses than ChatGPT, and gives more relevant information. While ChatGPT is still an incredibly useful chatbot, Bard’s strengths in certain areas make it an essential tool for any company that’s trying to incorporate AI tools into its SEO strategy.
There are two main questions to consider when deciding how to incorporate Google’s Bard into your SEO strategy: “How is Bard influencing users’ search behavior?” and “What advice can Bard provide concerning my website’s SEO?”
How Bard is Influencing Search Behavior
Let’s begin by diving into the first question. Before Bard and other AI tools, the primary method for searching online was by typing in a string of relevant keywords and hunting for relevant articles or sources. But with AI, users can get more specific with their queries, and Bard can answer in full by pulling from multiple sources at once. The tool can provide conversational and nuanced answers that better resonate with users.
Given this, website owners need to update their SEO strategy to focus on more natural language. Emphasize natural-sounding content, rather than overly technical, keyword-dense content. Also consider implementing long-tail keywords, which are historically less competitive but more specific to certain users’ queries.
Ask Bard for Advice
If you need advice on your SEO strategy, just ask! Bard can provide broad information on how to adjust an SEO strategy in a post-AI world, helping you navigate the evolving search landscape. However, you can also get way more specific.
Not sure if a certain headline will resonate with users? Ask Bard what it recommends!
Wondering if a sentence in your latest blog post is easy to understand? Run it by Bard!
Need to develop an SEO strategy around a specific keyword, complete with a target audience and on-page optimization recommendations? Bard can help!
And these questions are just the tip of the iceberg. Search Engine Land provides some great examples of how you can ask Bard to analyze aspects of your website to improve your SEO. Check those out here.
Bard has truly changed the game of SEO. As the digital world evolves, adapting to this change is crucial to ensuring that your SEO strategies are setting you up for success.
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