Hotjar is a suite of analytics tools that provide valuable insights to websites. As Hotjar puts it, its platform allows its customers to do three things: Observe, Ask, and Engage. Read on to learn more about the platform.
Let’s go over each of Hotjar’s main features by type.
Heatmaps
Hotjar produces detailed heatmaps of webpages, showing which elements drive the most engagement. These heatmaps are an easy way for Hotjar users to understand where their customers are clicking, how far they’re scrolling, and more. Problem areas can also be assessed by using the Rage Clicks feature, which will highlight places where apparent “rage clicking” is most common.
Recordings
Hotjar allows its users to view what it calls session recordings, though technically these are simply visual representations of the data that was recorded during a session. From clicks to scrolls of the mouse, Hotjar notes these movements and uses them to recreate the session, without compromising personal data. In fact, any sensitive information will appear as a collection of asterisks (***).
While heatmaps are basically an aggregate of session data from multiple users, recordings allow website owners to dig into the details and see where individual sessions may have had some issues.
Surveys
Heatmaps and session recordings can certainly be helpful, but a lot can also be gained from simply asking your customers what went wrong (or right) during a session. Hotjar users can create short surveys with targeted questions for customers to answer; these can be triggered at certain stages of a session, such as when a user is about to leave your website.
Feedback
Similarly, Hotjar can help you get instant feedback from customers with a visual rating option. Users can rate their experience on the site, and provide additional feedback if they wish.
Interviews
Do you want to do some in-depth research in order to optimize the user experience? Hotjar automates the entire process. The platform provides a list of potential, high-quality research participants, and makes scheduling and recording the research interview totally seamless.
Hotjar helps its users understand customer engagement on a deeper level. Its many integrations and features make it easy to navigate and incredibly useful to website owners across industries.
Hotjar also offers many of its services at no cost. While there are some limitations to the free tier, such as the amount of sessions you can track per day, it’s still a risk-free option that allows websites to test out the platform before fully committing.
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Do you want to use Hotjar to improve your website and increase engagement and revenue? Reach out today to learn more about Relevance Advisors, and let us help you take your online business to the next level.
