Did you know that Pinterest has 553 million monthly active users? As many people’s primary source for finding inspiration on the web, Pinterest might just be the perfect place to grow your business using Pinterest Ads. Today, we’re talking about the different types of ads on Pinterest, and why so many brands are choosing to advertise on the platform.

Pinterest Ad Types 

Pinterest offers a wide variety of ad types for advertisers to test out for their own brand. Below are some short explanations of each ad type.

• Carousel: These multi-image ads are great for showcasing different products or features. Users can swipe between up to five images.
• Collections: Advertisers can showcase a mix of images and videos with this type of ad. Collection ads appear as one large image or video, with smaller assets underneath. Users can click on the ad to expand it and view more items.
• Idea: An Idea Pin shared by a creator with a brand tagged can be promoted by a brand advertiser to become an Idea Ad. This allows the brand to further promote the content of the Idea Pin and reach a wider audience.
• Image: This classic ad type is a single image that can promote your brand or product.
• Premiere Spotlight: This video ad type takes up the entire width of a mobile screen to capture users’ attention.
• Quiz: This interactive ad type allows users to take unique polls within the ad. They can then be directed to a specific page, depending on their results.
• Showcase: Multiple cards can be displayed on a Showcase ad, allowing you to show a variety of different products that all lead to different landing pages.
• Video: This ad type is a single video that can be used to increase interest and engagement with your brand.

Benefits of Advertising on Pinterest 

Pinterest is a platform for people who are looking for creative ideas, recipes, experiences, and more. It’s a great place to showcase your brand’s own unique offerings to people who might be interested.

Pinterest prides itself on being a platform for all advertising goals, from Awareness to Conversions. Whether you’re trying to boost impressions or increase sales, Pinterest has different campaign settings to drive the results you desire.

The platform also has precise targeting options using audiences, keywords, and interests, which can help you find new customers. You can even upload customer lists for retargeting campaigns.

How to Get Started

Interested in advertising on Pinterest? You can access the advertising dashboard here.

Need a little extra help getting started? Pinterest offers some additional resources to help advertisers achieve their goals. Pinterest Academy is a free learning platform that offers a number of lessons and webinars to help businesses run successful campaigns. You can even receive certifications to signify your mastery of Pinterest’s advertising tools.

If you need some creative help, Pinterest offers a comprehensive guide to how to stand out on the platform.

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