Google historically assisted advertisers in tracking calls within their ads.  Now, with Website Call Conversions, Google AdWords includes call tracking after a user clicks an ad. This enhancement will give advertisers significantly more insight into an area most advertisers do not currently measure.

After a user clicks to the advertiser’s site, Google can dynamically generate a phone number to replace the default number on the site.  This call tracking number can be customized to match the color and styles of the website. When a user calls the number, Google will attribute the call back to the campaign and keyword that influenced the call.

For more information about the website call conversions, visit the Google AdWords Blog or Search Engine Watch.