Google Tag Manager (GTM) allows businesses to set up tracking codes on their websites that can be used for measuring analytics and advertising performance. Today, we’re helping you learn how to set up GTM and use it to its full potential, and explaining how it can help improve your business.
GTM is a free tool by Google that allows online businesses to create and implement tracking codes on their websites without modifying the website code itself. It prevents website owners from accidentally breaking website code by deploying marketing tags from within the GTM software. It’s a great choice for businesses who are new to tags, or just want an easier implementation option.
The tool integrates with most major platforms, including Google Analytics 4, Meta, and Google Ads, and can track all sorts of events, like link clicks, form submissions, video views, and more.
Google provides a great, in-depth explanation on setting up GTM, which we encourage you to take a look at if you have any questions about the process after reading this article. That being said, the process is very user-friendly. Here’s a brief, summarized guide on what you need to do to get started.
As an example, you can use GTM to implement GA4 tags, and then use GA4 to view reports about site activity.
Are you a small business without access to a developer? GTM is a novice-friendly way to add tags to a site without the assistance of a web dev. It also allows you to test the changes you’re making before they go live, so it’s even harder to break something accidentally.
Even if you’re a larger business, GTM saves time, and makes it easy to implement and keep track of tags that are integrated with different platforms.
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