Google Analytics is a tool that marketers and website owners can use to understand performance, measure ROI, and more. This web analytics tool is a crucial component of most SEO strategies, making it a must for any website that craves a deeper understanding of its user base. If you’re at all interested in the types of insights that Google Analytics allows, proficiency in this platform is vital.
Google Analytics Certification can be a great way to showcase your skill to potential clients or employers, and improve your proficiency. Today, we’re discussing the process of a Google Analytics Certification, why it’s useful, and how you can get started!
Before getting a certification, you’ll probably want to take a course on Google Analytics 4 (GA4) to make sure you’re up to date on the latest iteration of the platform. Google provides a Skillshop certification course online that’ll help you do just that. It takes just under five hours to complete the full course, and teaches users how to set up GA4 properties, collect data, create reports, analyze results, and more!
Once you feel like you’ve got a good grasp of all the things GA4 has to offer, you can take an assessment that is meant to complement the Skillshop course. The assessment is timed, and requires a certain percentage of correct answers before you can receive a certification. But don’t worry! If you don’t pass the first time, you can always retake the exam after 24 hours. That gives you a little time to review anything you may have been less familiar with during the assessment.
Certifications can be quite valuable for a number of reasons. Perhaps most obviously, they let employers and potential clients know that you have an in-depth understanding of whatever you are certified in. For example, an employer may need someone proficient in Google Analytics. A number of candidates may claim to be proficient, but having a certification is a way to further “prove” your expertise, and it makes it easier for an employer to understand your specific level of proficiency.
A certification also helps to either enhance or refresh your knowledge of Google Analytics. If you’re taking the certification assessment, chances are, you’re taking the knowledge course, too. That course can help you expand your knowledge of GA4’s platform, and is a great way to stay current when it comes to GA4 and its many features.
If you’re interested in getting certified in Google Analytics, the Skillshop certification course is the best way to get started, as it directly inspires Google’s certification assessment. However, if you want to learn even more about Google Analytics before taking the assessment, Google Analytics Academy is an excellent resource as well.
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Is your company interested in taking the next step in its digital marketing journey? Reach out to Relevance Advisors today for assistance with Google Analytics and more.
