A few weeks ago, we wrote a post about obtaining a Google Analytics Certification, and why it’s important. This week, we’re taking a look at the different Google Ads certifications, and the benefits of getting certified. Read on to learn about the different kinds of assessments available, and how you can use these certifications to become a Google Partner.

What is Google Ads?

If you run paid search ads, you’re probably familiar with Google Ads, an online advertising platform that lets users create and promote different kinds of ads, including search and video. Google Ads is one of the biggest digital advertising platforms around, and mastery of the platform is quite the boon for businesses and advertising agencies that want to step up their advertising game.

Types of Google Ads Certifications 

Google offers multiple Google Ads certifications through Skillshop, along with lessons that prepare users for the final assessment by which they earn that certification. Here are a few of the most important certifications you can get, what they’re for, and why they’re important.

• Google Ads Search Certification: Search Ads, which are essentially text ads that can appear in Google Search, may be the most popular type of ad in the platform. A certification demonstrates your mastery of understanding different Search Ads objectives in relation to business goals, as well as your ability to align your Search marketing plan with your overall budget. If you’re new to Google Ads and you’re wondering where to start, start here. Understanding this type of ad is crucial to Google Ads mastery.

• Google Ads Display Certification: Google Display Ads encompasses both static and responsive ad types that users can create and promote within Google Ads. Skillshop’s assessment focuses on whether you can develop a Display strategy that meets your business goals, can reach both new and existing customers, and can budget your Display campaigns effectively. As one of the most popular ad types, knowing how to create and deploy Display Ads is an absolute must for businesses looking to visually engage their customers.

• Google Ads Shopping Certification: This certification includes both Shopping campaigns and Performance Max ads, with a focus on AI and its ability to support your business goals. Passing this certification requires an understanding of Google Shopping and Performance Max ads, Merchant Center, Google Shopping policy, and Google’s AI-powered tools. For e-commerce businesses, this is an especially important certification to have.

• Google Ads Video Certification: As the name implies, this certification represents your expertise in running video ads that serve on YouTube and other partner sites. The Skillshop Assessment measures your ability to use Google Video advertising solutions to make effective video creative and meet your business goals. Video can be an effective way to reach users where they’re at by showing ads while they watch videos online.

• Google Ads Apps Certification: Google Ads makes it easy to create App campaigns across Google Search, YouTube, and other channels. Skillshop’s lessons focus on how to create App campaigns that meet certain business goals, how to enhance app discoverability, and how to implement certain optimization strategies. If your business has an app, it’s important to know how these types of ads work.

Why Become Certified?

Getting certified is one way to publicly demonstrate a mastery of Google Ads, which can be influential in job searching or otherwise increasing your credibility. If at least 50% of your company’s employees have at least one certification in each product area listed above, your company can become a Google Partner, which is a recognition of your achievements as a business.  Relevance Advisors is proud to be a Google Partner since 2010.

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Is your company interested in taking the next step in its digital marketing journey? Reach out to Relevance Advisors today for assistance with Google Ads and more.