What is Canva?

Canva is a unique online tool that allows people to create, download, and publish beautiful designs. Unlike many similar tools, users don’t need to know anything about editing software or even graphic design. With Canva, businesses can create professional-looking social media posts, letterheads, presentations, and other marketing materials with ease.

How Does Canva Work?

With Canva, you can either begin with a template or create a design from scratch. If you’re not sure where to start, Canva offers a vast library of examples and templates for anything from Instagram Stories to promotional posters to videos. You can search templates not only by type, but also by theme, color, and style. Whether you’re looking for a “minimalist YouTube Thumbnail” or a “colorful infographic,” Canva is sure to have what you’re looking for.

Once you’ve selected a template, you’re able to manipulate the text, pictures, and colors to your heart’s content, and you can upload your own assets as well. 

How is Canva Different from InDesign?

Perhaps most importantly, Canva can be used for free, while InDesign requires a subscription. Users can choose to subscribe to Canva Pro, but there is no free option of InDesign, excluding a free trial; once that’s over, you can expect to pay at least $20.99/month.

There is a benefit to paying for InDesign, as it offers users a lot more flexibility in what they design and how. While both Canva and InDesign have expansive libraries of fonts, InDesign users can add additional third-party fonts as they please. And there are certain features, such as designing on a transparent background, that are locked to Canva’s free users.

However, InDesign’s winning versatility as a program comes at the cost of being a much more complicated interface when compared to Canva, which is made with beginners in mind. While InDesign is an industry standard for professional graphic designers, Canva is perfect for smaller businesses that need an easy way to create clean marketing materials quickly.

Is Canva Pro Worth It?

While the free version of Canva already offers users a lot of freedom in making their designs, some businesses require more, but can’t afford industry-standard products like InDesign. For these users, Canva Pro is an excellent option. At $119.99 when paid annually, or $12.99 paid monthly, it’s almost half the price of its Adobe counterpart. It’s perfect for teams that want access to additional graphics, photos, and editing tools. Plus, with Canva Pro, users can create a Brand Kit, which gives them quick access to the colors, fonts, and other brand assets that they’ll need to create their content. If these perks are important to your business, consider Canva Pro’s free trial.

What if you’re a larger business of 50 people or more? Canva now offers an Enterprise tier, which gives users all the perks of Pro, plus additional support and unlimited storage.

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Are you looking to create design content for your business? Our team at Relevance Advisors can provide you with tips and tricks to help you create content that’s engaging and sure to succeed. Reach out today to learn more!